List of 100 Western Songs Must Be Removed By September 15, 2011

Tania Branigan reports about newly banned list of 100 Western songs that are not approved by the Ministry of Culture. All links to these songs must be removed by music websites in China by September 15th, 2011. The reason: because they allegedly have never been submitted for approval.

According to Ms Braningan the list is based on the 2009 directive to tackle poor taste and vulgar content. Not sure whether she means the Some Opinions Concerning Stimulating Our Country’s Audiovisual Industry’s Healthy and Orderly Growth published by the General Administration for the Press and Publication (GAPP) on July 20, 2009 and translated by my scholarly friend Rogier Creemers of China Copyright and Media. In the opinions the GAPP makes clear that it abhors “audiovisual products with vulgar and even sexual content  drifting into the market”.

Lady Gaga leads the blacklisted one hundred, since she was mentioned six times in the list. Also banned are songs from Katy Perry, Britney Spears.Interestingly enough also relatively old songs were on the list, including the 1998 song “I want it that way”, from the Backstreet Boys. Read Ms Branigan’s article for The Guardian here.

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John Marshall Law School Launches Chinese IP Resource Center in Chicago

A new wind from China 
has arrived in the windy city
Photo: Danny Friedmann

John Marshall Law School located in Chicago, US, has launched a Chinese Intellectual Property Resource Center, see here. Since 2007 the law school also has a China IP summer programme.

Both intellectual property rights and China and its combination can rejoice in an increasing popularity and perceived importance by scholars, students, business people and the public at large. And rightly so. It’s great that one of the key US universities realised this and committed themselves to the research of this burgeoning field. IP Dragon wishes the John Marshall Law School’s China IP resource center much success.

Read a Xinhua article via Shanghai Daily about the center here.

The grand opening was August 23, 2011, see here. The ribbon cutting ceremony by the following people got it all officially started:
Leonard Amari, president of The John Marshall Law School Board of Trustees

Dorothy In-Wang Li, director of the Asian Alliance Program; 
Dean John E. Corkery; 
Lu Kun, the deputy consul general of the Chinese Consulate in Chicago; 
Gan Shaoning, the deputy commissioner of China’s State Intellectual Property Office (SIPO); 
Ma Hao, of the Patent and Trademark Law Office in Beijing and representative of the China Council for Promotion of International Trade
Yufeng (Ethan) Ma, a board member at McAndrews Held & Malloy Ltd., the United States law firm that donated to the Center. 
See here.
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Bright Food Takes Over Manassen Foods: Bright Future for Food Safety?

Many roads, but some are superior in the long run
Photo: Danny Friedmann

Many Chinese consumers prefer foreign goods, because they are perceived as safe. Notwithstanding that foreign brands are often victim of being counterfeited.

Now there are at least the following options Chinese foods manufacturers can choose from:

Option 1. Improve the food safety and quality in all the companies of the group, so that the trust of Chinese and overseas consumers will be gained. The good reputation of the brands is in the long term the most valuable asset of a firm.
Option 2. Improve the image of the product by more advertising and product placements in movies so that in the short term consumers will be lured into buying the products;
Option 3. Take-over a foreign brand and sell the same Chinese products under the foreign brands as if they are made abroad. This is penny wise and pound foolish. You might safe some money with a quality fade out or worse, beside the ethical problems the backlash can be huge and irreversible.

However, Bright Food of Shanghai that took over 75 percent of the Australian Manassen Foods, manufacturer of biscuits, fruits and dairy has the ambition to sell Chinese dairy to the Australian market. If they want to have any chance to succeed they might want to pursue option 1,  If they do, I would say to them jia1 you2!/ga1 yau2!/加油!/add oil! (but please not in a literal way).

Read Peter Smith and Patti Waldmeier’s article for the Financial Times here.

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Must Read Monday: China Should Change Its Perspective From Engineer To Marketeer

From an engineer’s to
a marketeer’s perspective,
one bridge too far?

Photo: Danny Friedmann

Malcolm Moore wrote a great article for The Telegraph about China’s challenges to transform its industries from the world’s manufacturers to the world’s innovators, and how this good be a boon for some British companies. Read here.

Mr Moore wrote about the challenge suppliers to foreign companies, such as Foxconn, face:

These Chinese companies are more confident, but they are led by engineers,” said Geoff McCormick, the head of Alloy, a design firm that has been active in China for decades. “These firms are now being asked to be brands and not just engineering-led. But they have no track record at creation.They are happy to spend money, but only if they think there will be a return. So these are very difficult decisions for Chinese chief executives to make,” he said.

And of course foreign companies will not be amused when their supplier starts to make their own competitive products under their own trademark. In some law firms there is the phenomenon of applying so called Chinese walls (information barriers), to separate one part of the firm which is representing one party from another part of the firm which is representing another party with contrary interests. It is highly doubtful whether Chinese walls can effectively be applied during the manufacturing process of a supplier/competitor.

For all foreign companies that complain about bad intellectual property in China. As long as Chinese companies copy the products of foreign companies, their problems are quite limited and can be solved or mitigated by using the enforcement routes effectively. The real challenge starts when they offer a better designed product under a more attractive brand. Legitimate competition is the real challenge.

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Honey Laundering, Or How Chinese Lead And Indian Antibiotics Become Indian “Honey”

IP Dragon Weekend Edition

 (Mandarin mi4 feng1 Cantonese mat6 fung1) 
= honey bee  
 (Mandarin feng1 mi4 Cantonese fung1 mat6) 
= bee honey 
Two time Pulitzer-prize winning reporter for investigative journalism, Andrew Schneider wrote an interesting article about Chinese honey that is imported to the U.S. via India, Vietnam, Malaysia, Australia (and for some time Russia) that contains dangerous antibiotics and/or lead. The Chinese honey is imported via other countries into the U.S., since 2001. That was the year that the U.S Commerce Department imposed a tariff to prevent Chinese companies to dump cheap products on the American market.

Schneider: “Almost 60 percent of what was imported – 123 million pounds – came from Asian countries – traditional laundering points for Chinese honey. This included 45 million pounds from India alone.” And India does not even have the capacity (the amount of bees) to produce 45 million pounds of honey.


Antibiotics
The only Indian part in the “honey” might be the dangerous Indian antibiotics. Chinese beekeepers fought an epidemic of foulbrood disease with antibiotics, which includes chloramphenicol from India, which can damage DNA and be carcinogenic, and can lead in about one out of 30,000 people to a fatal reaction. 
Lead

Some honey vendors use lead-soldered drums to collect and store the honey before it is collected by the brokers for processing. This can lead to lead contamination.

Sometimes no trace of honey
Schneider writes: “Another favorite con among Chinese brokers was to mix sugar water, malt sweeteners, corn or rice syrup, jaggery, barley malt sweetener or other additives with a bit of actual honey. In recent years, many shippers have eliminated the honey completely and just use thickened, colored, natural or chemical sweeteners labeled as honey.” 
Read Schneider’s article that reads like a Crime Scene Investigation. He writes that the Food and Drug Administration is unable to effectively the origin of the honey and its safety, about two institutions that can test the pollen, about the cat-and-mouse game of testing and ultra-filtration that removes or conceals floral fingerprints (pollen) and sweeteners or contaminants, and the lack of a definition of what honey is. Read Schneider’s article for Food Safety News here.
Characters explained:

 left part of character means “insect”, right part means “meets in groups”, 

as bees tend to do.
 top part is “roof”, middle part is “necessary”, lower part is “insect”. The top part and middle part combined is “silence”. Not sure whether bees are silent or whether they keep buzzing in their hive. 
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Trademarks That “Innovate and Beautify Life”: China Trademark Festival, Chengdu

Dreaming of innovative
 and beautifying trademarks
Photo: Danny Friedmann

                 To avoid confusion:
                 – the cat’s name is Puma not IP Kat
                 – he has no relation with a German
                   sportswear company.
                 
                  
As most Western eyes are focused on the Eastern coastal provinces of China Western China, including Sichuan Province, is switching to a higher gear. September 5 to 8, 2011, the 4th Session of China Trademark Festival (第四届中国商标节) will be held in Chengdu, Sichuan Province. The conference is organised by the China Trademark Association and Chengdu People’s Government. Venue: New International Convention & Exhibition Center, Chengdu, Sichuan Province. 
China Trademark Festival is a biennial event, which started in 2005 in Shenzhen, then 2007 in Changsha, 2009 Qingdao and now 2011 in Chengdu. 
This year’s theme is both poetic and optimistic: 商标引领发展,创新美化生活”, which means “a trademark that must lead to the development of an innovative and beautifying life”.
Read more here (Chinese). Ms Grace Wang of Lehman, Lee & Xu can provide more information. You can send here an email: trademark@lehmanlaw.com.
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Rouse: IP China Express 340

IP in China, dusk or dawn?
Photo: Danny Friedmann

In the 340th IP China Express Rouse, the international IP business selected the following news items:

– Rubber products manufacturer Freudenberg victorious in a trademark conflict that has been going on since 2002. Finally the Trademark Appeal Board rejected the Chinese firm that wanted to register the same Freudenberg trademark.
–  Liu Binjie, head of the General Administration of Press and Publication, part of the National Copyright Administration, ” with the rapid development and wide application of high technology (especially digital technology and network technology), the system of Copyright Law has faced formidable challenges , therefore July 13, 2011, China has started to prepare its third amendment of its copyright law.
– Beijing First Intermediate People’s Court decided that Procter & Gamble’s use ‘飘柔’ (Rejoice) in the Founder Qian typeface did not infringe Founder’s copyright. Selling the software to Procter & Gamble implied consent that they could use it.
– Although Beijing-Shanghai High Speed ​​Rail was using technology imported from both the East Japan Railway Co. Ltd. and Kawasaki, the technology that it was seeking to patent was innovative. Therefore since 2009, China North Vehicle Group and China Academy of Railway Sciences have begun applying for patents abroad.
– Rouse also gives a summary of the 2006-2010 White Paper on Intellectual Property cases involving foreign parties published by Shanghai Second Intermediate People’s Court. Read IP Dragon’s May 17, 2011 article about it here.

Read the Rouse’s IP China Express here.

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EU, U.S. Perception: “China Is Discriminating”. What Are We Going To Do Against It?

US: We have so many
stars, we deserve 

to be treated
accordingly in China

U.S. Vice President Joe Biden is visiting China to try to smooth the Sino-Chinese relations (one can argue that the U.S. is borrowing money from China to import from China) and meet with his Chinese counterpart Xi Jinping () who is expected to succeed President Hu Jintao () in 2013. With the election coming up in November 2012 their is pressure on the Biden and Obama to show that they can create new jobs to get the U.S. economy going. 

Perception
Biden is going to talk also with U.S. and Chinese business leaders. Kate Andersen Brower and Michael Forsythe point out in their Bloomberg article that U.S. business leaders are more worried about the level playing field in China, which includes intellectual property protection and enforcement, than the alleged overvalued Renminbi that makes export to China more expensive. 
“Our members do not think currency is the top issue in our relationship,” said Erin Ennis, vice president of the U.S.- China Business Council. Bigger concerns are “level-playing field issues,” like opening up the Chinese market to U.S. exports and protecting intellectual property.

Tony Su, corporate vice president and president of DuPont Greater China was quoted saying: “We have a rising concern about IP protection,” Su said, adding that it is an especially important consideration for his company, the biggest U.S. chemicals maker by market value and second-biggest seed producer in the world. “The government can be an example to industry that stealing technology will be punished by law.

We have some stars,
please consider
us as stars 
 in China

Surveys in both the EU and U.S. confirm the concern about discrimination of foreign firms in China. When EU business leaders were asked ” will the Chinese government have policies in place that discriminate against foreign companies?”in a survey by the European Union Chamber of Commerce in China, 46 percent (36 percent in 2010) answered “Yes, in the next two years.”
And when the American Chamber of Commerce (AmCham) asked whether China is discriminating against foreign companies with its licensing process, 71 percent answered yes.

It is also interesting to watch the foreign politics strategies play out in regard to China. Is the U.S. strategy, which is arguably more assertive but also more confrontational more effective than the EU strategy that is more constructive but also more passive. I think if the U.S. and EU would coordinate their efforts and come up with a combined good cop bad cop approach, they can attain better results than if they would operate on their own. What do yo think?
Read the Bloomberg article via SF Gate, here
Now That We  Some EU and US business leaders Found Perceive Love Discrimination, What Are We Going To Do With Against It?
We are talking about perception. Now what are we going to do against it? Like each year the European Chamber of Commerce has formulated some interesting suggestions in their ‘European Business in China 2011/2012 Position Paper’ that will be launched on September 8, 2011 in Beijing and Shanghai. The following subjects, that are all related to intellectual property rights, will be covered:

1. The positive role European companies can play in helping China reach the goals of its 12th Five-Year Plan:
-Developing the service sector
-Enhancing environmentally-friendly and advanced technologies
-Encouraging Innovation
2. An overview of the key themes of recommendations to Chinese policymakers:
-Increasing Market Access
-Enhancing Transparency & Predictability in Legislation
-Improving Regulatory Efficiency
-Encouraging Innovation through Intellectual Property Rights Protection
3. Recommendations to both European and Chinese governments on EU-China commercial relations and the prospects for a bilateral investment treaty.

The Beijing launch of the paper will be held at Kempinski Hotel at 4 o’clock (free for members, 400 Renminbi for non-members) Dirk Moens, secretary general of the Chamber and Davide Cucino president of the Chamber will give a presention, see here. The Shanghai launch will be held at The Westin Bund Centre Shanghai at noon (free for members, 300 Renminbi for non-members) and Piter de Jong, vice president of the Chamber will give a presentation, see here.

Piter de Jong explains in a Squawk Box CNBC interview how the EU companies are missing out on a trillion dollar procurement, he also elaborates on the business confidentiality survey 2011 by the EU Chamber of Commerce in China, see here.

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Ernst & Young Report: The Benefits of software IPR protection in China

Unlicensed software should be cleaned up
Photo: Danny Friedmann

Not only the Business Software Association writes interesting reports about intellectual property in China in relation to software. Ernst & Young who are in the assurance, tax, transactions and advisory business, just published a report worth reading called:

 The Benefits of software IPR protection in China (28 pages pdf).

The report includes a nice timeline, and the explorations on the following issues:

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Is China Copying Black Hawk Helicopter Technology That Crashed Into Bin Laden’s Backyard?

“Why are you flying above me?””
“Keep flying, you are my stealth technology.”

Isn’t it the dream of each intelligence service that the state, military and trade secrets literally fly and crash upon your territory? This dream came true for the intelligence services in Pakistan when a US stealth helicopter Black Hawk crashed into the backyard of Bin Laden’s hide-out in Pakistan.

A stealth helicopter has technology to conceal its presence, and avoids being detected by radar, sonor, infrared or any other detection method. However, if a stealth helicopter crashes and then is  detonated the “low observable technology” on its remaining parts is quite observable. And once the remaining parts of the stealth helicopter are not so stealthy anymore they are vulnerable to be copied.

Daniel Goure, vice president of the Lexington Institute said for ABC News that what really stood out was the little disk over the rotor which is really designed to both baffle the sound and to deny radar signature, read more here. Herman Lai reports for M.I.C. about whether China is trying to knock-off the US stealth helicopter that crashed in Bin Laden’s backyard in Pakistan as a New York Times report suggests. Read here.

The intelligence forces of Pakistan deny this and the Chinese Ministry of Defense unsurprisingly replied: “This report is totally unfounded and extremely absurd.”

However Mark Mazzetti of the NYT wrote: “One person with knowledge of the intelligence assessments said that the American case was based mostly on intercepted conversations in which Pakistani officials discussed inviting the Chinese to the crash site. He characterized intelligence officials as being “certain” that Chinese engineers were able to photograph the helicopter and even walk away with samples of the wreckage. The tail has been shipped back to the United States, according to American officials.” Read Mazzetti’s NYT article here.

It might not be that absurd that Pakistan is willing to share its information on the helicopter with China, since Pakistan considers China as its best friend, read here.

The Global Post published a photo on which Pakistani boys collect the debris, see here.

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How To Transform The Image of Chinese Brands? Hint … It’s Not Product Placements

Product Placements 

Some movies have become a series of commercials with a story line. Thanks to the lucrative business of product placements. Transformers (变形金刚) 3 which opened in cinemas in China on July 21, 2011 shows an abundance of Chinese brands:

  • Yili: Shuhua Milk
  • Meters/bonwe: M-Tee
  • Lenovo: Ideacentre A series
  • TCL (The Creative Life): HDTV range
Yili milk is trying to transform its image with the product placement after the melamine induced total recall in 2008, see here
Read Daniel Gilroy’s Advertising China Smack article about it here.
However, companies that really want to build a great reputation globally and domestically should focus even more on quality programmes, in order to make the quality of their products consistent, and they should be able to guarantee the safety of the complete supply chain, coupled to superior service that informs their customers about quality, the supply chain and the points of sale.  
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IPO Candidate Tudou Is Building Its Patent Portfolio For Future Growth, Promoting Chinese Creativity

With 90.1 million registered users, 
Tudou 土豆, which means potato, 
is no small potato. 
The site for investors ‘Seeking Alpha’ gives an analysis of the Chinese online video site Tudou.com 土豆网 (for which they use the symbol TUDO) in relation to its competitors, before it is going for an Initial Public Offering (IPO) at NASDAQ Stock Exchange in the US. The IPO was planned last November, but because of a quarrel between the founder and his ex-wife it was delayed. 
For the valuation of what a company is worth, and to valuate the price per share, one should take into account the IP portfolio of a firm. In case of technology firms such as this online video company patents play an extremely important role. They can be used for defensive or offensive purposes. Seeking Alpha took a  look at the intellectual property of the IPO candidate: “INTELLECTUAL PROPERTY — TUDO owns one utility model patent in China relating to a unique search engine system, and is in the process of applying for 32 additional patents to protect core technologies with respect to online video distribution and search.
Read the analysis here.

Effective measure against copyright infringement: create copyrighted works
Huang Ying has an interesting China Daily article about how Tudou is supporting the creation of Chinese films and TV drama, read it here.

UPDATE: August 19, 2011 Can NASDAQ Fund Chinese Piracy?

Tom Cheredar of Venture Beat gives the update on the Tudou IPO: they raised 174 million US dollar at the NASDAQ, read more here.
Greg Pilarowski wrote on July 27, 2011 also for Venture Beat about how a possible Xunlei IPO could lead that Chinese piracy would be funded via NASDAQ, read here.

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Fry Phone: Fry Your Brain With Phoney Phone (HiPhone5)

By Michiel Tjoe-Awie


Fake phone

Yang Xi reports for China.org.cn about the Chinese copycat of the Apple iPhone5 that hits the market. Of course it can do what the leaked iPhone5 can do, but it is served with a free dessert: fried brains. Fried brains are cheap. The HiPhone5 is sold for a price that ranges from only 200 Renminbi (31 US dollar) to 1,000 Renminbi (156 US dollar), while you probably have to pay around 7,800 Rmb (1,210 dollar) for the genuine thing (with approved levels of radiation).

Yang writes: “Testing by the Chinese government labs found the fake phones had quality problems, including high electromagnetic radiation levels, said He Guili, a professor at the Chinese Academy of Telecommunication Research.”

The makers of the HiPhone5 seem not to have cared too much for the long term health risks that threatens the users. Therefore one is wise to take a risk-avers course of action and don’t exchange “change” for “brains” in case of unapproved counterfeit/copycat phones.

Read Yang’s article here.

Even officially approved phones might have damaging long term effects to our health, read here.

Fake site
Josh Smith of GottaBeMobile breaks the news of a very smooth but fake iPhone5 site. To be more precise, the site is real but it pretends to be representing a firm that it’s not.
Put on your detective’s head, get out your magnifying glass and do Sherlock Holmes: check the video and figure out what makes the site fake. Hint: think Steve Jobs’ legendary eye for detail.




Read Mr Smith’s article here.

Read also the Daily Mail article ‘The ‘hiPhone 5′: Fake Chinese version of latest Apple device on sale MONTHS before the real thing is unveiled’ here. Thanks Nick Redfearn.


Text Michiel Tjoe-Awie

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Must Read Monday: Kan Zu On The Art Of Patent Enforcement

Medium shifting from Sun Tzu to Kan Zu:
patents instead of arms,
LED screen instead of bamboo

Sun Tzu wrote about the Art of War. Competition between companies is a kind of war, whereby the only potential fatality is the bankruptcy of a company. The offensive and defensive weaponry are patents. Kan Zu, attorney at Unitalen, wrote as a modern day Sun Tzu a highly interesting treatise on patents: ‘The Influence of New Patent Law and Interpretation on Patent Enforcement in China’. It deals with double patenting, design patents, claim construction and interpretation, doctrine of equivalents and file wrapper estoppel, means-plus-function claims, prior art defenses, declaratory judgments and remedies.

Prepare for battle, read Kan Zu’s article here.

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Tourists Duped By Soviet Union Memorabilia Made in China

Lenin pin
made in USSR or
made in China?
I said export world revolution 
not revolutionary 
cheap pins to the world”

What happens when a nominal communist state is making communist memorabilia of a former communist state? Yes, the communist memorabilia market run by artisans in the former communist state collides. Exactly what is happening in Russia where Chinese “Soviet Union”-era products are flooding the souvenir market. Tourists think they buy something authentic buy a fake low cost product from China.

Read Khristina Narizhnaya’s ‘Made in the U.S.S.R. is now made in China’ article for The Moscow Times here.

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Sober Advice To Stop Counterfeit Wine As Lafite Bubble in China Attracts More Counterfeiters

China counterfeiters produce more “Lafite” 
then you can ever find in the 
Château Lafite Rothschild cellars in France
Photo: Wikipedia about Château Lafite Rothschild 

No, Lafite is not a kind of Champagne. It has no bubbles inside. But the market for Lafite could definitely be called a bubble. One can find more “Château Lafite Rothschild” wine bottles in China than they are exported from this reputable French wine house to China. Therefore, Lucas Botebol of Zhongguo Wine estimated in October 2010 that 70 percent of the Château Lafite Rothschild in China is fake, read here. Because of the increase in counterfeit Lafite supply the prices have not dropped a Renminbi. A fortiori, prices for a bottle of Lafite 2000 have risen 574 percent between 2001 and 2010. So demand must be growing very strongly. And this probably attracts even more counterfeiters.


Some sober advice
You do not need to be an oenologist to realise that until you are a connoisseur, you might want to drink some lower cost wine that can be très agréable. And even if you are a connoisseur it could not be excluded that your taste palate is better attuned to some other wines. To cash in on the bubble is nice for the wine house, but to lose control of your product on the China market is very risky. Fortunately it is in the counterfeiters interest that they make the counterfeit Lafite not too bad. Drinkers should not become ill or worse. If some drinker of counterfeit Lafite would die, for example, than the counterfeit Lafite market will be dead too. To prevent counterfeiters with a more short term mind from bottling dangerous concoctions, the brand should try to regain control over the complete chain of supply.

Start a breaking the glass ceremony
If I were a wealthy wine lover I would like to be able to verify via my phone whether the bottle that is served in the restaurant is the genuine product. Also there should be a “waterproof” cork system that is very hard to counterfeit. And as a kind of grande finale, after finishing the bottle, the bottle should be destroyed with a hammer as a kind of luck bringing ceremony and preventing future counterfeiters from giving the bottle a second life. If the restaurant is not doing it by themselves, one should insist on it.

Hat tip to Sophie Pilgrim of France24, see here.

Terroir is a near-mystical French term for soil, micro-climat, direction of wind. It is an important term used sometimes to justify Geographical Indications, see the video below:

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Sunday Local Selection: 95.6 mln RMB question, Hebei good/bad/ugly, new BMW product?, Taiwan Straits IP Centre, Nanning achievements, Starve Cancer to Death Medicine

Some local news items of China Intellectual Property 中國知識產權, Xinhuanet.com, Hebei.gov.cn, CNR.cn, Stats.gov.cn and China Quality Daily were presented in one article by China Daily about the following locations: Beijing, Hebei, Fujian, Guangxi, Guangdong.

The 95.6 million Renminbi question
The first item is about subsidies given to 600 companies in Beijing’s technology hub Zhongguancun in the last four years. For every patent granted high tech companies received 5,000 Renminbi. The total amount of the subsidies in the last four years was 95.6 million Renminbi. The 95.6 million Renminbi question is of course, were the subsidies WTO compliant?

The good, the bad and the ugly in Hebei
The good: an eco-friendly farmer-entrepreneur who is considered a model inventor.
The bad: “Former wine deputy manager Wang Chunping was sentenced to life imprisonment and forfeited all personal property after he was convicted of making and selling fake wine in Qinhuangdao, capital of the northern province.” However, Qinhuangdao (2.8 million + people) is a port city but not the capital. Shijiazhuang (10 million+ people) is the capital of Hebei province. Five of Wang’s associates were sentenced to prison terms ranging from seven to 15 years.
The ugly: From 1998 onwards Wang and his employees added ingredients including water, sugar, alcohol and yeast to pulp and grape skin left over from the actual winemaking process. Wang was doing a quality fade out on his own product.

BMW new eco-friendly product?
The Fujian item was that the Xiamen (why spelled as Xiaman?) customs has seized 3,716 pairs of counterfeited shoes carried 19 well-known brands, including Nike, Adidas, Li-Ning, Dior, BMW. Did BMW really branch-out into this eco-friendly and safe mode of transport, or did they co-brand just like Ferrari with Puma? Please let me know if you know more about Beamster shoes.

A centre for cross-Taiwan Straits intellectual property exchanges was inaugurated at Xiamen University and will be part of the Fujian Intellectual Property Office (part of SIPO). 
Exhibition of IP achievements in Nanning
Nanning (capital of the Guangxi Zhuang Autonomous Region) “Law enforcement officers said the copycat products were seized in Nanning’s wholesale market, ready to be shipped and sold in small shops in the countryside.”
Starve cancer to death injection  
The Zhongshan University, in Guangzhou, (capital of Guangdong province) has developed a medicine that “cut[s] off the nutrient supply and metabolic channels of cancer cells to kill tumors,” according to Professor Huang Wenlin, leader of the project. The new anticancer drugs injection of recombinant human endostatin adenovirus, recently completed phase II clinical trials in 11 hospitals. The medicine is protected by independent intellectual property rights in China. 
Besides, surgery, chemotherapy and radiotherapy cancer treatment this new approach is described as low-cost and its efficacy promising.

Read here
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8th Asia-Pacific IP Forum in Hong Kong

Thursday 29 September, the eight Asia-Pacific IP Forum will be held at the Kowloon Shangri-La in Hong Kong. It is a fully packed day organised by Managing Intellectual Property magazine, free for in-house counsels.

The following speakers will talk about the following subjects:

  • Chew Kherk Ying, partner, Wong & Partners, Malaysia, Celeste Ang, partner, Baker & McKenzie,Wong & Leow, Singapore, Adolf Panggabean, partner, Hadiputranto, Hadinoto & Partners, Indonesia will speak about enforceability and enforcement strategies in Southeast Asia.
  • Then Joe Thymian, director sales & marketing – Asia Pacific, Melbourne IT Digital Brand Services will unveil the secrets of the new gTLDs – risks and opportunities for your brand.
  • Elliot Papageorgiou, partner, Rouse, He Fang, partner, Rouse and Oliver Lutze, head of IPR, Bayer (China) Limited will navigate the changing patent litigation scene in China.
  • Ada Leung from the Hong Kong Intellectual Property Department and Albert Ho from Hong Kong Customs will give the key note speeches. 
  • Anuradha Salhotra, managing partner, Lall Lahiri & Salhotra and Doyel Sengupta, partner, Lall Lahiri & Salhotra will initiate you into the wondrous world of criminal and civil enforcement strategies in India.
  • And last but not least Benjamin Choi, partner, Mayer Brown JSM will explain how to maximise your trade mark portfolio.
More information about the event and updates you can find here.
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Open Letter to the UN Special Rapporteur: Nothing Wrong With Graduated Response

Dear Mr Frank La Rue,

With interest I have read your report (May 16, 2011) for the Human Rights Council on the promotion and protection of the right to freedom of opinion and expression, and the concern you have for the graduated response. I was unpleasantly surprised by the uncritical reception of the document in the media. Why an open letter on IP Dragon? This blog is dedicated to intellectual property in the People’s Republic of China. The Hong Kong Special Administrative Region, which is part of China, but has its own legislation, just rejected the graduated response in its Copyright (Amended) Bill 2011. Therefore I take this opportunity to respond to your sincere but unnecessary concerns about the graduated response in relation to human rights, so that it does not give ammunition to people less charmed by the graduated response on the wrong grounds.

In your report you refer to yourself in Paragraph 49: “[H]e is alarmed by proposals to disconnect users from Internet access if they violate intellectual property rights. This also includes legislation based on the concept of “graduated response”, which imposes a series of penalties on copyright infringers that could lead to suspension of Internet service, such as the so-called “three strikes-law” in France34 and the Digital Economy Act 2010 of the United Kingdom.35
34 Decision 2009-580, Act furthering the diffusion and protection of creation on the Internet, (original: Loi favorisant la diffusion et la protection de la création sur internet), Conseil Constitutionnel, 10 June 2010. Available from: http://www.conseil-constitutionnel.fr/conseilconstitutionnel/root/bank_mm/anglais/2009_580dc.pdf.
35 Digital Economy Act 2010, sections 3-16.

The graduated response is a generic term for a batch of measures that can work as a deterrent and as an effective countermeasure against peer-to-peer (P2P) file-sharing that infringes copyrighted works. In his paper The Graduated Response Peter Yu included the following non-exhaustive catalogue of actions: suspension and termination of service, capping of bandwidth, blocking of sites, portals and protocols. As you give the examples of the “three strikes-law” in France and the UK, I will focus on these first.

France
On May 12, 2009 the French National Assembly (parliament) passed the Act furthering the diffusion and protection of creation on the Internet requiring internet service providers to undertake a “graduated response” in case internet users illegally exchange copyrighted material without prior agreement from the copyright holders. Or to be more precise: article L336-3 Intellectual Property Code: “A person who has subscribed to internet access to online public communication services is under a duty to ensure that said access is not used for reproducing, showing, making available or communicating to the public works or property protected by copyright or a related right without the authorization of the copyright holders provided for in Books I and II when such authorization is required“.

A day later also the Senate voted in favour of the Act. However, on May 19, 2009, some members of the National Assembly contested the constitutionality of the bill and referred it to the Constitutional Council for review. On June 10, 2009, the Constitutional Council held that the bill was partly unconstitutional, read here (English). It said that it violated the Declaration of the Rights of Man and of the Citizen (1789) and the presumption of innocence, separation of powers and freedom of speech. The bill was revised and approved by the Constitutional Council on October 22, 2009.

In paragraph 38 the Constitutional Council wrote in their review of June 10, 2009: “When enabling copyright holders or holders of related rights, together with persons authorised to represent the same for the defence of their rights, to petition the Tribunal de grande instance to order, after a full hearing of all parties, the taking of measures necessary to prevent or put an end to such infringement of their rights, Parliament has not failed to respect freedom of expression and communication. It will be incumbent upon the court called upon to hear such petitions to order solely those measures strictly necessary to preserve the rights involved. Subject to this qualification, section 10 is not unconstitutional.” 

So the biggest revision was that Haute Autorité pour la diffusion des œuvres et la protection des droits sur internet (HADOPI), the independent administrative authority that should administer the Act furthering the diffusion and protection of creation on the Internet, needed to do a judicial review before revoking a person’s internet access. The implementation of the Act furthering the diffusion and protection of creation on the Internet went not smooth, but to build an institution such as HADOPI costs time. I agree with the French Constitutional Council that there is nothing fundamentally wrong with the revised bill.

Rights and duties
My question to you Mr La Rue is why are you “alarmed” by proposals to disconnect users from internet access if they violate intellectual property rights. I am sure you have not forgotten that property rights are human rights too, article 17 Universal Declaration of Human Rights. Do copyright holders have the right to stop people infringe their rights online? This indeed is a rhetorical question. Nobody would be “alarmed” if someone who has copied complete books of the library and distributed the copies to all his friends was warned twice by his library and when he is caught the third time, that his library card will be revoked directly after a judicial review. And nobody would be concerned if such a person, after being warned twice and given a judicial review, will have no access to any library in the country for a certain period of time.
There are human rights, but these are coupled to human duties. In fact, all internet service providers already let their clients sign a contract in which they agree with the duty to not infringe copyrights and which clarifies possible consequences, including disconnecting access.

You focus only on the copyright infringers’ right to freedom of opinion and expression. From a moral point of view one can argue that if they value this human right they should also value other people’s human rights including to enjoy its property. Copyright infringers infringe precisely because they might be too creatively challenged to have any opinion and expression of their own. However this does not justify to safeguard them from effective copyright enforcement. What can be justified, but is oftentimes neglected, is that when copyrights are infringed the right to freedom of expression and opinion of professional creators or people who invest in creative products is undermined. If you do not support effective measures such as a graduated response that can protect creative efforts via copyright you take away the very oxygen of creativity.

UK
The 2010 Digital Economy Act also introduces a graduated response. The internet service providers have an obligation to notify subscribers of reported infringements (article 124A). There is the obligation to keep infringement lists to the copyright holders (article 124B). And there are obligations to limit internet access (articles 124 G and 124 H). However as these articles demonstrate the Secretary of State needs to elaborate on measures that limit internet access, followed by approval by the parliament.

Other countries
The graduated response mechanism in South Korea is different from the French and UK version. Here the Ministry of Culture, Sports and Tourism can hand down an order to suspend internet access. But it affects only the account the infringer has with a particular online service provider. So the infringer can switch, making the measure significantly less effective. Before the Ministry can order the disconnection, an examination by the internal committee of the Korea Copyright Commission and a hearing of the online service provider will take place. See Major Amendments to Korean Copyright Act, April 2009. Similar graduate response mechanisms one can find in Taiwan, New Zealand and Chile.

Quid pro quo
The US, Australia, Singapore and since the Copyright (Amendment) Bill 2010 also in Hong Kong, there is a quid pro quo for online service providers. If the online service providers in these countries apply a kind of anti-piracy measures they will be offered a statutory limitation of liability. However in Hong Kong, the online service providers get the safe harbour even without having to implement measures to disconnect copyright infringers. In short: they get a safe harbour without graduated response. They only have to implement “notice to notice” (sending of the notice to the claimed infringer on the receipt of a notice from the copyright holder) and “notice and takedown” (taking down or disabling access to the claimed infringing materials on the receipt of a notice from the copyright holder). Read Connie Carnabuci of Freshfield Bruckhaus Deringer’s article ‘Strengthening protection of digital copyright in Hong Kong’ from January 2010 about it here.

Hong Kong does not address non-hosted piracy caused by peer-to-peer (P2P) exchange of copyrighted material without prior permission of the copyright holder, as IFPI points out. “Meaningful measures at the network level, as well as a ‘graduated response’procedure for dealing with repeat infringement, could reduce P2P piracy and provide effective deterrence. They could also reduce the need to bring litigation to stop online infringement.” Read the comments of May Seey Leong, Benjamin Ng and Gadi Oron of IFPI here.

Promising survey
According to a survey (1,000 internet users) conducted by the Hong Kong Transition Project of the Hong Kong Baptist University between October 17 and 19, 2009, and sponsored by the International Federation Against Copyright Theft – Greater China (IFACT-GC), 60 percent of the surveyed internet users in Hong Kong admitted to illegally download content. The good news, however, was that:

  • 57.1% of the respondents were supportive of the implementation of a graduated response programme in Hong Kong;
  • 81.8% of the respondents said they would likely stop or may stop after the implementation a graduated response programme in Hong Kong. 

So this sounds promising. Read more about the survey here.

I am looking forward to your next report in which I hope to read about human rights which include property, and that the other side of rights are also mentioned “duties”, and last but not least: that creators right to freedom of expression and opinions is linked to an effective copyright enforcement, the oxygen of creativity.

Yours sincerely,


Danny Friedmann

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Free Trade Agreement Between Costa Rica and China

Professor Aurelio López-Tarruella Martinez of the University of Alicante makes us aware via IP Tango that on August 1, 2011, two Free Trade Agreements (FTAs) entered into force: between Peru and Korea and between Costa Rica and China. Let’s focus on the latter.

Professor López-Tarruella Martinez writes: “The FTA between Costa Rica and China includes specific provisions on generic resources, traditional knowledge and folklore and on geographical indications apart from general obligations to comply with TRIPS and Doha Declaration on Public Health, and on technical cooperation. There is a provision on border measures as well.” You can find them in articles 109-117 of Chapter 10 Intellectual Property. Read the IP Tango article here.

So now China has the following three FTAs in the Western Hemisphere:
Costa Rica (2011)
Peru (2009), see here
Chile (2005), see here.

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Synchronicity in Trademark Applications in China: from a first-to-file to a first-to-use to a divination system

Let’s not look at the timekeeping equipment, let’s draw lots

There is a theory of synchronicity of cultural artifacts. For example pyramids being build both in Egypt and in Middle and South America around the same time, or the simultaneous creation of the cartoon figure Dennis the Menace in the US and Dennis the Menace in the UK. As if certain ideas are floating in the air at certain times. Synchronicity can happen when two people independently want to register the same trademark for use of the same or similar good or service in China and apply on the same day. So in order not to confuse the public the Chinese trademark law allows only one to register. Although China has a first-to-file system, they devised a system whereby each trademark applicant have thirty days to come up with evidence of first use. If they start using the mark on the same day or have not started using it, they have 30 days to consult each other and come with a solution by themselves. If that does not work, the Trademark Office will demand that the trademark applicants draw lots. If a trademark applicant does not participate in the drawing of a lot, he will be deemed to have abandoned his trademark application, so that there is only one applicant left. Waterproof solution. But wait, is on the same day not a very crude way to register the time of arrival? Why not put a stamp with the exact time of arrival, including seconds, of the trademark application? Then in all probability, the consultation and drawing lots fanfare will not be necessary.

Shi Xinzhang analyses for China Intellectual Property 中國知識產權 the current system and recommends to separate the requirement and examination procedures. Shi does not seem to mind the doctrinal awkwardness of a first-to-file system that turns to first-to-use, let alone drawing lots. Read here

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Must Read Monday: Bye Bye Shanzhai, Hello Mainstream Smartphones

Photo: Close Encounters
To Migrate or not. A wildebeest‘s dilemma:
Starvation if I stay,
or risk of being eaten by a crocodile if I go

Shen Jingting wrote an excellent article for China Daily about the epic migration taking place within the Shenzhen mobile phone industry.

Shen is distinguishing three phases: 
  • Production of Shanzhai phones and focus on emerging markets, such as India and Nigeria and delivering to the domestic market.
  • Transform into a legitimate supplier with good relationships with operators in emerging markets, also because when a Shanzhai producer is acquiring a high profile it will be vulnerable for IP lawsuits (as happened to “G’Five International Ltd, a Shenzhen-based handset supplier that mainly sells phones in Asian and African countries, and was sued by Nokia in India for alleged infringement of intellectual property rights.”). Or working for international brands such as Motorola or Samsung. 
  • Follow the Taiwan-based HTC Corp. strategy, that has succeeded in entering profitable markets in Europe and North America. 
There is enough ambition to reach the third phase. Huawei even expects to be a top five global mobile phone supplier by 2014. And ZTE wants to become one of the world’s top three mobile phone vendors by 2015.
Read Shen’s article here.
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Long Island Professor: “Chinese Counterfeiters Cannot Replicate Services” Yes, They Can

Can people outside Long Island
really pour a sturdy Long Island Iced Tea?

Panos Mourdoukouras, professor of economics of Long Island University, gave some reasons for the existence of counterfeit and knock-off retail outlets in China with which I did not agree, see here.

Now he was interviewed by Canada TV (CTV) and I am afraid I again do not agree with him. Professor Mourdoukouras on branding:
In the long term the only party that is harmed will be China. China will never learn to innovate. Branding involves two things. One, the right product and the right service. Second: the right word of mouth; the buzz. If you copy Apple, Nike, or replicate Starbucks, you also have to replicate the services. What makes Starbucks so successful is the services. Can China replicate the service? No. People sooner or later will found out it is the wrong Apple, Ikea, Starbucks. The stores will have to close down. Word of mouth will spread. Once they found out it is fake they walk away.

I do not concur. First of all knock-off retail outlets do not necessarily provide inferior service. And for example Ikea knock-off 11 Furniture can build up a brand presence by itself. The uncomfortable truth is that high quality counterfeit products do exist, and so does high quality service, which together can satisfy customers. It is naive to believe that consumers stop shopping at a retail outlet once they find out it is fake. I think that is especially not the case when a counterfeit retail outlet with good service sells genuine products, such as in some of the counterfeit Apple Shops. For products that have a negative price elasticity a lower price lures customers if the product “satisfices” (sufficiently satisfactory). The trademark proprietors will still have to do the heavy lifting of closing down these shops via the judicial, administrative or criminal routes of the Chinese legal system.

Watch the CTV interview here.

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One Out of Three Seeds in China Infringes Patents

Do you want patented rice with that?
Zhou Siyou writes for the China Daily: 
An estimated 8,700 seed companies are operating in the Chinese market, but fewer than 100 have their own intellectual property rights. More than 90 percent of the companies are small and medium-sized enterprises (SMEs)and have lower levels of research and technology. Around 30 percent of them are engaged in producing and selling counterfeit seeds every year, according to industry reports.” 
Read the China Daily article here
Chuin-Wei Yap writes for the Wall Street Journal that China is trying to establish national champions in the life science business that can compete with the likes of Monsanto and Pioneer, read more here.
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Parlor Game: Identify the Knock-off Handbag, Watch and Gadget

TGIF: Vivian Giang of Business Insider has posted a quiz called: Can You Identify The Knockoff Handbags, Watches And Gadgets? Do the quiz here.

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National Copyright Administration and Intellectual Property Office Held Second Video Conference

National Copyright Administration of China (NCAC) and Britain’s Intellectual Property Office (IPO) held their second video conference in 2011 as they had agreed in a Memorandum of Understanding. Wouldn’t it be interesting if the public could watch such a video conference? OK, I stop daydreaming. They discussed:

  • NCAC: enforcement campaigns
  • NCAC: third amendment of Copyright Law
  • IPO: Hargreaves report
  • IPO: Recruitment advertising in Beijing and Hong Kong for personnel to protect British IPR in China

Read more here.

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CNTV (CCTV) Sues China Telecom For Copyright Infringement

Geng Wenxin of Global Times, a state owned news organisation, reports about CNTV (China Network Television) part of CCTV (China Central Television) suing two provincial branches of China Telecom for using its copyrighted content without permission.

  • China Telecom at the Guangzhou Intermediate People’s Court (Guangdong province)
  • China Telecom at the Nanjing Intermediate People’s Court (Jiangsu province)

There are four nationwide IPTV license owners that are competing with each other. They have licenses and content, but no networks and users. Telecom operators own those resources, so they have to cooperate.

Read more here.

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Changzhou Global Animation Joyland Clones Offline Version Of Activision Blizzard’s World of Warcraft/Starcraft

The world’s first game themed entertainment park is Global Animation Joyland, in Changzhou, Jiangsu province. It cloned the American game producer Activision Blizzard’s World of Warcraft (WoW) into “Terrain of Magic” and Activision Blizzard’s StarCraft into “Universe of Starship” designs and made them into attractions. Adapting a copyrighted game into a real life park falls within the scope of the copyright protection of the work. It would be interesting to know if the park was discussed during the realisation of the Memorandum of Understanding (MOU) on intellectual property between the Under Secretary of Commerce for Intellectual Property and Director of the USPTO David Kappos and the Jiangsu’s Provincial People’s Government of the People’s Republic of China, see here. Watch the Game On Daily video below:
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Update on CYBERsitter, LLC v. The People’s Republic of China et al

Remember Green Dam Youth Escort? Short reminder: the Chinese government ordered computer manufacturers to bundle computers sold in China with software that could filter pornography by July 2009. It postponed the deadline because of pressure by foreign computer manufacturers. In August it backtracked the obligation to pre-install the software (Japanese companies Sony and Toshiba, and Acer from Taiwan voluntarily installed the software). It now only required schools and internet cafes to install the filter software. Soon it became clear that the software, called Green Dam Youth Escort. 
Now on January 5th, 2010, CYBERsitter LLC sued the following Chinese, Taiwanese and Japanese parties:
  • The People’s Republic of China (“a foreign state”, as can be read in the original lawsuit)
  • Zhengzhou Jinhui Computer System Engineering Ltd.
  • Beijing Dazheng Human Language Technology Academy Ltd.
  • Sony Corporation
  • Lenovo Group Limited
  • Toshiba Corporation
  • Acer Incorporated
  • ASUSTeK Computer Inc.
  • Benq Corporation
  • Haier Group Corporation
  • DOES 1-10
The complaint at the California Central District Court is based on what allegation? Copyright infringement: CYBERsitter’s allegation was that Green Dam Youth Escort makes use of approximately 3,000 programming lines of CYBERsitter. It demands damages worth 2,257,175,000 US dollar, based on 56.5 million unauthorised copies in China as of early June 2009, multiplied by 39.95 US dollar per copy. Rich Kuslan of AsiaBizBlog (the web’s first China business and law blog) provides the lawsuit document here. Mr Kuslan provides another lawsuit document of CYBERsitter versus CBS Interactive, Inc, and DOES 1-10 here.
Michael Kan of IDG news gives us the update on the case. August 1, the U.S. District Court for the Central District of California denied the motions brought by the China-based Zhengzhou Jinhui Computer System Engineering and Beijing Dazheng Human Language Technology Academy. Their argument that the California court had no jurisdiction over the case was dismissed by Judge Gary A. Feess, because the companies had allegedly committed the criminal acts knowing that CYBERsitter was based in California and that its business there could be damaged.
Chinese electronics vendor Haier argued, according to Mr Kan, that the case’s key defendant, the Chinese government, was immune from a U.S. court’s jurisdiction. However, “[b]ecause Defendant PRC’s wrongful acts alleged herein arise in connection with a commercial activity that causes a direct effect in the United Stated, Defendant PRC comes within an express exception to the Foreign Sovereign Immunities Act, viz, 28 U.S.C. section 1605 (a)(2):
(a) A foreign state shall not be immune from the jurisdiction of courts of the United States or of the States in any case – (1) in which the foreign state has waived its immunity either explicitly or by implication, notwithstanding any withdrawal of the waiver which the foreign state may purport to effect except in accordance with the terms of the waiver; (2) in which the action is based upon a commercial activity carried on in the United States by the foreign state; or upon an act performed in the United States in connection with a commercial activity of the foreign state elsewhere; or upon an act outside the territory of the United States in connection with a commercial activity of the foreign state elsewhere and that act causes a direct effect in the United States;
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Technology Transfer to China: Judgment Day Is Coming For US and European Car Industry

Last Judgment
as envisioned by Stefan Lochner in the car free year of 1435

The European and American automotive industry should wake up. Reuters quoted Sergio Marchionne, CEO of Chrysler Group LLC and Fiat SpA saying: “The excuse that we did not understand or that we underestimated the scale will serve no purpose. Rather we need to continue to work to make our industrial base more competitive, because the day of reckoning is inevitably coming.

He is referring to the partnerships between European and US car companies with Chinese companies that have transferred crucial technology to China. This is going to boomerang when the Chinese cars (built with European and US IPRs) will start to invade European and US markets in significant numbers.

Read the Reuters article here.

But wait. According to Nathan Myhrvold and Edward Jung, respectively CEO and CTO of Intellectual Ventures, non-Chinese companies might get a smaller part of the pie, but the pie will be growing. Read their Wall Street Journal article here.

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Baby Tricycle Wars: Chinese Babygood Group Victorious Against US Mattel

In a China Daily article by Zhang Zhao, Babygood Group is complaining about the difficulties Chinese companies face when they try to enforce their intellectual property rights in the United States. 
Wei Yaochang, manager of Goodbaby’s legal office was quoted saying: 
Infringement in the US may be enough to cause a company to go bankrupt.” 
Therefore the Babygood Group sued Mattel in China. It nearly always is preferable to sue in your own jurisdiction:  you have more expertise there than your counterpart, and courts do not discriminate upon an indigenous company. 
Timeline
  • 1997: Babygood Group is a Jiangsu province that got a patent for a baby stroller with three wheels. 
  • 2006: Babygood Group saw that Mattel had something similar in the United States. 
  • 2007: Babygood Group found that Mattel also sold the tricycle in Chinese cities, including Beijing, Shanghai, Guangzhou and Nanjing.
  • 2008: Babygood Group sued Mattel in Nanjing and won in nine trial.
  • 2011: Beijing High People’s Court made a final verdict in May 2011, ruling that Mattel infringed on Goodbaby’s patent and must pay 1.5 million yuan ($232,950) in compensation to the patent owner.
Read the China Daily article here.
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Genuine Apple Store Fixes Problem Of Fake Apple

M.I.C. (Made in China) Gadget’s Chris Chang wrote that a genuine Apple Store in Pudong Shanghai helped diagnose and troubleshoot his knock-off MacBook Air. Read here.

Now that he is sitting in your nest,
you might as well treat him as your own?
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Wrong Reasons, Right Conclusion: Why China Imitates Western Brands

Global branding, local marketing
Genuine IKEA in Hong Kong offers “lucky bamboo”
Photo: Danny Friedmann

Panos Mourdoukoutas, professor of economics at Long Island University, gives four reasons why China imitates Western brands. See his Forbes article here. Since I do not agree with all of them, I have given my comments below his assertions:

Mourdoukoutas: 1. “A get rich quickly mentality. After suffering for many decades from the failures of communism, some Chinese people have been trying to improve their standard of living, but they have yet to grasp the meaning of modern capitalism: a system of wealth creation within certain social norms, including respect for other people’s property.”
Friedmann’s comment: The countries of Eastern Europe also suffered for decades from the imposed plan economies when they were satellite states of the Soviet Union. However, after the wall fell, the intellectual property rights were not as widespread infringed as in China. Precisely because Chinese completely “grasp the meaning of modern capitalism” they make use of every leeway possible. Especially so, since a sufficient safety system by the state is lacking.


Mourdoukoutas: 2. “The belief that intellectual property is a social good. Coming of a communist rule, where many commodities belong to society, and therefore, could be shared among all society members, some Chinese people believe that intellectual property, including brand names can just be shared for free.”
Friedmann’s comment: See my comment above. Mr Mourdoukoutas does not mention the evolution from trademark counterfeiting to copying design and business methods. This shows that a growing number of Chinese companies understands the value of brands and are starting to develop them.  

Mourdoukoutas: 3. “Weak enforcement of property rights. Intellectual property receives little protection in China, especially when it comes to prosecuting and punishing violators.”
Friedmann: Intellectual property and enforcement in China has improved significantly over the years. One can argue that the authorities have a duty to enforce on their own initiative. But China is compliant to article 41 (5) TRIPs when it has other priorities to spend its resources on (see page 46 of my thesis). Therefore the proprietors should take the first step to enforce their IPRs. There are enough possibilities: enforcement via customs, the courts, administrative route or even criminal route, see here.   

Mourdoukoutas: 4. “A supply side approach to entrepreneurship. In western countries, developing a new brand is a form of demand side entrepreneurship that begins and ends with the consumer; it involves a great deal of consumer research and engagement that require the commitment of great deal of human and non-human resources—and that’s what makes western brands so successful. In China, brand development is a form of supply side entrepreneurship that begins with supply, with abundant labor and financing, but little market research and consumer involvement—and that’s why Chinese brands flip.”

Friedmann: I do not agree. Chinese approach entrepreneurship from the demand side. As I pointed out in my article about 11 Furniture, the IKEA clone, see here, Chinese entrepreneurs in second and third cities are listening to what the consumers want. In these second and third tier cities they want high quality, safe goods (Shaun Rein even asserts that Chinese assume Western fast food is healthy, see here) that can be bought in a comfortable way. Many Chinese perceive that these product attributes are provided by Western brands.

UPDATE August 8, 2011:
Professor Mourdoukouras was interviewed by CTV and he argues that Chinese counterfeiters cannot replicate service of Western brands. Again I do not agree. See here.

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Cyber attacks: “Biggest Transfer of IP in History” Points To China

After eating a rat, one should stay vigilant.
Photo: Tan Fugui

Computer security company McAfee discovered that during a 5 year time span 72 organisation were infiltrated via the internet. Jim Finkle reports for Reuters about what Dmitri Alperovitch, McAfee Lab’s vice president of Threat Research calls “the biggest transfer of wealth in terms of intellectual property in history.” Read Finkle’s article here

Victims of the attacks were between 2006 and 2011:

  • USA 49 times
  • Canada 4 times
  • South Korea 3 times
  • Taiwan 3 times
  • Japan 2 times
  • Switzerland 2 times
  • UK 2 times
  • Indonesia 2 time
  • Vietnam 1 time
  • Denmark 1 time
  • Singapore 1 time
  • Hong Kong 1 time
  • Germany 1 time
  • India 1 time

Also many international organisations were targeted, including the International Olymic Committee, the World Anti-Doping Agency; and an array of companies, from defense contractors to high-tech enterprises, the computers of the United Nations and the Association of Southeast Asian Nations.

Because of the character of the cyber attacks a state actor is suspected. Mr [James] Lewis, cyber expert with the Center for Strategic and International Studies, was quoted saying: “Everything points to China.” read Mr Lewis’ report Cybersecurity Two Years Later January 2011. China is one of only countries in the world that enough knowledge in the field of cyber attacks to pull this off. And China is one of the countries that did not fell victim to this RAT (Remote Access Tool) attack.

Read McAfee’s White Paper: ‘Revealed Operation Shady RAT‘ (pdf, 14 pages).

UPDATE August 3, 2011:
Also normal citizens are victims of Chinese cyberattacks. Robert Lee of the Korea Herald reports that 35 million social security numbers of Korean civilians float in Chinese cyberspace, because of hacking attacks, read here.

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Exposed Fake Kunming Popular News Story Debunked

Now that Kunming officially is the fake capital of China, IP Dragon sent a stringer there and in the name of genuineness and gonzo journalism we break the following shocking news. The reputable China Hearsay, got a tip from an anonymous blogger in Kunming. China Hearsay’s intern Kiki confirmed the news. That all the people that sit in the press room of the highly popular Popular News in Kunming are actors, read here.

As said, IP Dragon did some research of its own: “We got news from our stringer in Kunming, that the anonymous blogger that informed Mr Abrams was in fact Wolfgang Wang.” 
The very same Wolfgang Wang started an affair with Kiki, China Hearsay’s intern. It became clear that together they fabulated the news that the Popular Press was not a foreign bureau. However, when we tried to  translate the transcripts of  their official reaction we were unable. That foreign. And a background check on Wolfgang Wang demonstrated the following: Wolfgang Wang was misleading Kiki about the origins of the Popular Press, while making a fortune from speculating that its stock price would plummet. And worst of all distracting her from making any real discovery about his fake Kunming BMW dealership.
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IKEA Drama: Second Tier Cities Cannot Wait For Well Known Brands: Enter The Copycat

When I visited friends in several countries, including China and the special administrative region of Hong Kong, I was overtaken by a sense of déjà vu. Their chairs, tables, book shelves, all breathed a sense of Swedish familiarity. Their interiors were completely Ikeanised. To make for a more furniture diverse roomscape IKEA could use some competition. However, the competition should be fair. In the wake of the fake Kunming Apple Store story, Melanie Lee of Reuters reports about a Kunming copycat IKEA with a name that sounds quite similar in Chinese.  
宜家家居 yi jiā jiā jū = Ikea
十一家具 shí yī jiā jù = 11 Furniture
The first character shares the i vowel sound, the third character is identical, the fourth is the same sound, but only pronounced in a different tone.
Also the logo of 11 Furniture uses the same Swedish yellow and blue colour scheme, which indicates a possible trade mark issue. The whole store has the look and feel of IKEA. If one could not read Chinese characters one is easily led to believe one has the IKEA experience. Even the pencils to write down orders and oversized blue bags are present. One can argue that some of these copyrighted IKEA icons are infringed. 
“At least they do not have the unpronounceable Swedish names” quips Forbes magazines. See their 11 Furniture in 12 pictures here
The differences are the products sold, and the fact that IKEA has the goods in stock, although completely dismantled and to be assembled by the customer, 11 Furniture makes the goods on order, so this saves them inventory costs.
What lessons can be drawn from this case?
  • Second and third cities in China are underserved. People in Kunming want affordable furniture and a big choice at one location. Kunming might be a second tier city in Yunnan province, but it has still 5.7 million people. If IKEA is not providing some else will. Of course Ikea cannot build their stores everywhere overnight (in fact one per year in China). But until that time, if they are smart, they could provide shuttle buses to their stores.
  • The fact that 11 Furniture is copying the service instead of the products, could be an indication that China’s companies are starting to build a reputation under their own name, although that name is not quite original, yet.
Read also about Dairy Queen knock-off called Dairy Fairy here.
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Is China’s Anti-Monopoly Law Used To Get Hold Of Foreign IP?

Anti-Monopoly Law to level the playing field …
or annexing the players?
Photo: Danny Friedmann

Today, exactly three years ago (2008), China’s Anti-monopoly Law went into effect. Since that time the Ministry of Commerce’s Anti-Monopoly Bureau has approved seven M&As conditionally of which one is most relevant in regard to IP:

  • InBev – Anheuser Busch
  • GM – Delphi
  • Mitsubishi Rayon – Lucite
  • Pfizer – Wyeth
  • Novartis AG – Alcon
  • Sanyo – Panasonic
  • Uralkali – Silvinit

And there was one rejection. When Coca-Cola company wanted to acquire Huiyuan Juice Group in March 2009, for around 2.4 billion US dollar, the Anti-Monopoly Bureau rejected its application, because according to Anti-Monopoly Bureau:
If the acquisition of Huiyuan went into effect, Coca-Cola was very likely to take a dominating position in the domestic market and the consumers may have to accept the high price fixed by the company as they don’t have more choices.” Read here.


Since that time the Ministry of Commerce did not reject any M&A. But in some cases they did give some conditions. The title of Simon Rabinovitch’ article for the FT is ‘China Becomes Hurdle To Global Mergers’ is provocative. Mr Rabinovitch quotes Gerry O’Brien of Mayer Brown JSM in Hong Kong: “There is some concern about the potential for such orders to be used as a mechanism to transfer important businesses or assets or intellectual property to Chinese enterprises away from foreign firms.” Read more here.

Let’s explore Mr O’Brien’s idea. When Pfizer wanted to take-over Wyeth on the Mainland for 64 billion US dollar, it got China’s blessings only if it divested its Pfizer swine flue vaccine (mycoplasma hyopneumoniae) RespiSure and RespiSure One in China (not Hong Kong, Macau or Taiwan), so it can still sell it’s Wyeth vaccine in China.

Steven Wei Su of Guo Lian PRC Lawyers reports on the Anti-Monopoly Bureau decision: “MOFCOM found that the merged entity would have a combined market share of 49.4% in the market, which is significantly higher than that of the next competitor in the market, Intervet, holding 18.35% of the market and other competitors, of which each holds less than 10%.” Mr Su’s analysis can be found here.

How to exactly assess market concentration remains less than transparent. Therefore Ministry of Commerce has issued a draft for comment on the ‘Tentative Provisions on Assessment of the Effects of Concentrations of Business Operators on Competition’, June 13, 2011. John Grobowski, Yiqiang Li and Wendy Yan of Faegre and Benson LLP in Shanghai analysed the procedures here.

Sundeep Tucker reported last May 2011 on the Pfizer-Wyeth deal for the FT, see here. Matthew Murphy of MMLC Group gives all 7 conditions of the Anti-Monopoly Bureau here.

It is hard to give a conclusive answer if the concern for IP abusive use of China’s Anti-Monopoly Law is legitimate. Also in the case of Pfizer-Wyeth the intellectual property was only partly transferred away from foreign firms. The company to which Pfizer sold its intellectual property rights for the swine flue vaccine was Harbin. Harbin may well be majority owned by the provincial government, but Warburg Pincus, a US private equity fund, has a 22.5 percent stake in it. China’s Anti-Monopoly Law and the Anti-Monopoly Bureau are pretty new and China’s efforts to make the assessment of market concentration more transparent is laudable. So far they deserve the benefit of the doubt.  

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Undecent Miffy Bunnies Spotted In Macau

Warning: This article contains material which may offend and may not be distributed, circulated, sold, hired, given, lent, shown, played or projected to a person under the age of 18 years.

Let me first refresh your memory about IP relevant rabbits and then tell you about my encounter with the undecent two Miffy bunnies in Macau.

Miffy is the English name of the Nijntje (konijntje = little rabit) cartoon figure, created by Dick Bruna. Kathy (in many articles this name is written with a C) looks very similar to Miffy and is a cartoon by Sanrio, the same company that created HelloKitty. To distinguish the two alleged “cute” rodents. Miffy nose is an X, and Kathy’s nose is a O.

Rabbits are known for their talent to reproduce, but Mercis, the company representing Miffy’s creator, Dick Bruna, held that there can be only one: Miffy, based on Miffy’s Dutch copyright and Benelux trademark.
November 2, 2010, the judge responsible for interim relief (voorzieningenrechter) Amsterdam Regional Court (Rechtbank Amsterdam) agreed with Mercis that Sanrio infringes both Mr Bruna’s copyright and trademark for Miffy. Read the judgment here. Sanrio decided to appeal the decision.

Then March 11, 2011 Japan was struck by natural disasters. This seems to have relativised both parties, because in the beginning of 2011 they settled the matter out of court and decided to donate 17,5 million yen (155,000 euro) to the victims of the natural disasters. And Sanrio will exit Kathy, read Catherine Lee’s article for IP Kat about it here.

Read more here.

Japanarchist and Givemeabreakman with Tomoko give an overview of the Miffy versus Kathy, rabbit fight and reconciliation.

In a shop at the Calçada da Barra, a sinister street in Macau, the Dutch Miffy is depicted on each plastic bags. Now the bag does not show whether or not the maker of bags has a license to use the copyrighted Miffy. In Macau’s Online Trademark Registration Search System I could not found Miffy as a Macanese trademark. My impression was that this is a school example of passing-off, although it is called judicial action for unfair competition (articles 156-173 Commercial Code of Macau).

The Calçada da Barra might as well be named Sodom and Gomorrah for its aberrant disrespect of IP.

Each sold product, unrelated to Miffy, was put in a Miffy bag
In bright daylight I was exposed to the plastic bag. 
Two Miffy bunnies are depicted here tastelessly topless.
Mr Bruna could invoke its moral rights based on his copyright.
Another option might be trademark tarnishment,
if Miffy is a well known mark in Macau and if trademark dilution is possible under Macanese law.
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Sobering Statistics Put China’s Innovation Into Perspective

In the graphical perspective,
things become smaller if the distance
from the observer increases

Professor Anil Gupta and Haiyan Wang, writers of the book ‘Getting China and India right‘, put China’s innovation statistics into perspective.

Patent filings in 2008

  • U.S.A. 400,769 filings
  • Japan 502,054 filings
  • China 203,481 filings

Gupta and Wang have a point when they argue that the Chinese inventions patented outside China are a more objective measure than the ones registered by State Intellectual Property Office (SIPO).
The most compelling statistic is the number for triadic patents or triadic patent families (patents that origin from one country but that are patented by the European Patent Office, United States Patent and Trademark Office and the Japan Patent Office).

Triadic patent families according to Organization for Economic Cooperation and Development (OECD) in 2008

  • Europe 14,525 filings
  • U.S.A. 14,399 filings
  • Japan 13,446 filings
  • China 473 filings
See the Compendium on Patent Statistics for 2008 here (pdf) on page 6. 
However, I would argue that these patent filings are not the best measure. Patent registrations would be a far more better indication of patent quality. 
Professor Gupta and Mr Wang wrote: in 2010 China accounted for
  • 20% of the world’s population
  • 9% of the world’s GDP
  • 12% of the world’s R&D expenditure
  • 1% of the patent filings with or patents granted by any of the leading patent offices outside China. 
  • 50 % of the China-origin patents were granted to subsidiaries of foreign multinationals   
Professor Gupta’s and Mr Wang’s Wall Street Journal article ‘China’s Innovation Is A Paper Tiger’ can be read here and should not be confused with the title of my thesis ‘Paper Tiger Or Roaring Dragon, China’s TRIPs Implementations and Enforcement‘.

UPDATE August 2, 2011
Joff Wild, editor of Intellectual Asset Management gives an update since 2008. In short: the growth in the number of China’s triadic patent filings/grants paints a rosy picture. However China’s innovation prospect is much bleaker. On this I concur with Mr Wild. Read more about the relation between innovation and intellectual property and innovation and censorship here.

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Populism in America: Mitt Romney Is Playing The “IP in China” Card

By Michiel Tjoe-Awie

On November 6, 2012 there will be president’s elections in the U.S.A. Mr Mitt Romney is a candidate for the Republican Party.

Romney sponsored a message showing the president of an American manufacturer of machines in Pataskala, Ohio, complaining about President Barack Obama’s alleged lack of effort to “take China to the mat” as he promised four years ago. One can read at the MittRomney.com website:

Four years ago, President Obama promised to take China to the mat. Promising to create jobs by opening markets like China. We need a president who will fight for American workers.

We all know that market access is related to intellectual property rights, so in the video Steven Cohen, president of Screen Machine Technologies is making the alleged intellectual property enforcement deficit claim absolute: “There doesn’t seem to be any effort at all to combat intellectual property theft in China.

After listening to mr. Romney, I decided to ask Danny Friedmann, owner and founder of this site about his views. Friedmann commented as follows:

  • IP Dragon’s opinion is that this is simply not true and a form of populism. The message is: president in the White House has sold us out and does not protect our interests against China. The door might be open but the guests will be robbed. This is not very subtle. Yes, there is still room for debate whether the efficacy or efficiency of IP-policy could increase, but China certainly have made many efforts in regard to IP rights protection and enforcement.
  • Yes, it is bad that the IP rights of Screen Machine Technologies are being infringed. But they should and can do something about it: enforcing IP rights by suing the counterfeiters via the Chinese administrative, judicial and criminal courts has become a real option. 

A more elaborated vision is available on request. Ask mr. Friedmann for advice about IP-protection strategy in China.

Text Michiel Tjoe-Awie
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Glass Is Half Full In Regard To IPR Infringements In China, … Is It Really?

According to Reuters Vice Minister of Commerce Jiang Zengwei either showed his sense for the rather British form of humour the understatement or he is a die-hard optimist. In the very same year when 85 percent of all counterfeit goods seized at the EU originate from China, according to the EU Customs, Mr Jiang was quoted  by Reuters saying:

“You could say that there still exist some problems with China’s IPR, but I don’t endorse the idea that it is extremely serious,” Jiang told reporters at a press conference. Read the complete Reuters article here.
March 29, 2007 I wrote a blog with almost the same title: IPR Infringements: Glass Is Half Full Or Half Empty. Not so much has changes in regard to objective statistics and the ability to frankly admit “suboptimalities” in the enforcement of IPRs.
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If Central Government Is Not Omnipotent Deal Directly With Provinces: USPTO Jiangsu MOU

As the last article underlines, see here, the central government of Beijing is not all powerful in China. So it makes a lot of sense that the US Patent and Trademark Office went to Jiangsu, the important coastal province to sign a Memorandum of Understanding with the

According to the USPTO press release on July 21, 2011: “The purpose of this MOU is to establish a general framework for future cooperation,” said Under Secretary of Commerce for Intellectual Property and Director of the USPTO David Kappos. Read more here.

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The Bad euh … Good euh … Bad News On Indigenous Innovation in China

    The Mountains Are High, 
    but you can always find a way through
    Yangsho, Guangxi Province
    Photo: Danny Friedmann
  • Since China announced its Indigenous Innovation policy in 2006 there were a lot of protests from foreign intellectual property rights holders that would be completely excluded from China’s government procurement in certain product categories. According to the USITC intellectual property and indigenous innovation challenges cost the US economy 48.2 billion dollar in 2009, see here.
  • Then this June 2011, it became clear that China’s central government revoked three laws that link indigenous innovation with IP rights, allegedly because of the external pressure. See here.
  • Good news for a level playing field … but wait. Professor Stanley Lubman (University of California, Berkeley) warns IP holders to be not too excited, yet. As professor Lubman explains the question is whether provincial and municipal governments take heed to the revocations, given their opposite interests when they allow foreign competition. To stay in the playing field metaphor: there might be many smaller fields where you cannot play as a foreigner. Read professor Lubman’s Wall Street Journal article here (no subscription needed).

“The Mountains Are High And The Emperor Is Far Away”

China is no monolithic state. And as the saying makes clear substantial power is shared with the governements of provinces and municipalities. So the confusing situation can exist that some revoked laws have a “second life” in the province or municipality if it can give local players preferential treatment, and foreign IP holders cannot really get a good overview of what is happening where. The central government better think twice before they promulgate regulations if there is a chance that they will revoke it later, especially if that regulation gives the local government some advantage. And if they do revoke a regulation the central government should control whether the local government is following up on their instructions.

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85 percent of all products seized at EU border originate from China

85 percent?!.
If only the other IP infringing countries could sue China
for anti-competitive behaviour…

For the statistically inclined, Commisioner Algirdas Šemeta, responsible for customs of the European Union, shared some results about the seizures at the EU border. According to the Lithuanian:

–  “Overal, China continued to be the main source country from where goods suspected of infringing an
IPR were sent to the EU (85% of the total amount of articles).”
– Hong Kong was the main source for memory cards. 
Read the complete 33-page Report on EU customs enforcement of intellectual property rights, results at the EU border 2010 here
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Press Conference: DaVinci Furniture GM’s Nose Grows Longer Than Pinocchio’s

Honest Pinnocchio by Mike He, a Chinese designer
“It is your pencil that makes him lie”
Source: Yatzer

One night, the wood carver Geppetto general manager DaVinci furniture Panzhuang Xiahua had a dream. He She dreamed that the marionette would come to life company would import high quality furniture from Italy.

Well it seems now exactly that, just a dream. It turned out that the products where made in China and after an export-and-import scheme sold in China as Italian furniture. Stan ‘China Hearsay’ Abrams asserted that the item was covered in the media erroneously as an IP in China subject because there was no IP infringement, see here. If you interpret the term strictly he is right. However, one can interpret IP in China a little bit broader (if only to cover this over-the-top dramatic press conference, see videos via Kenneth Tan’s Shanghaiist post here). This news does put the origin function of the trademarks, coupled to the quality function in the spot light. Instead of blaming the allegedly greedy purchasers of extremely expensive furniture I propose that even the very well to do should be protected from confusion about the source of the products. And the course of events might have damaged the reputation of the Made in Italy label, see The Made In Italy Portal here.

More about Pinocchio’s allegory (on those darned 1880s) see here.

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Fangchenggang Fairytale: How a Magic Mercedes-Benz Became A Humble Honda

Adam Smith dedicated his World Trademark Review blog about a Mercedes-Benz police car with a Honda logo. The local Fangchenggang police force (in Guanxi province) thought that they could fool taxpayers into believing that they did not spent too much money on a police car. Read here.

I think everybody understands that the police needs to have faster and better cars than the criminals. Third parties that are alterating, mutilating, distorting the three-pointed star logo of Mercedes-Benz by replacing it with the H-logo of Honda raises many kinds of questions:
– Can third party users of the Mercedes-Benz car after the purchase do whatever they want to do with the logo? In other words is the trademark exhausted after the sale?
– What claims can both Mercedes-Benz and Honda make based on a likelihood of (post-sale) confusion and likelihood of dilution and taking unfair advantage of the other trademark. Moral rights (droit d’intégrité) in regard to the copyright might also play a role.  
– An extra complication in this case is that not the competitor-copycat is the culprit, but a third party, and it is an interesting question whether it the trademark is used in or outside the course of trade.

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The Apple Does Not Fall Far From The Tree In Kunming

BirdAbroad is a blogger in Kunming, Yunnan province. She came across a very convincing Apple Store ripoff, and then found two other such stores. Read here investigative post in which she said she was from the Apple corp. in the U.S. in order to shoot some pictures. Read “Are you listening, Steve Jobs?” here.

UPDATE: Michael Martina, ‘Chinese authorities find 22 more fake Apple stores‘, Reuters, August 11, 2011.

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Innovation: “Paradoxes, Google and China”

Google and China have found each other in a marriage of convenience, in order to serve the one god they both live by: innovation. This article deals with censorship and intellectual property. Two of the biggest challenges that the internet present to the legal community. The main characters are two of the biggest actors on the internet stage: Google and China. Google wants to offer all the information available to everyone, while not doing evil. China interprets having all the information available to everyone as an evil that will lead to instability.


Download the chapter here of Friedmann, Danny, Paradoxes, Google and China – How Censorship Can Harm and Intellectual Property Can Harness Innovation (July 1, 2011), which is a chapter of the book: Aurelio Lopez-Tarruella (Ed), Google and the Law, IT and the Law Series, TMC Asser, Forthcoming. 

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When You Give This Horse Wings It’s Still Brand Dilution

It’s a car …, it’s a plane …
Picture: Danny Friedmann


… it’s a piano.
 Times Square, Causeway Bay, Hong Kong
Picture: Danny Friedmann

The Pegasus Guoqin costs more than 2.86 million Renminbi (over US $410,000). Although it is painted in the “Ferrari rosso” (rosso corsa) colour, has a horse on top (although with wings, just like Pegasus), you will not find Ferrari “horse power” inside, instead a Schimmel piano. If Ferrari registered the famous red colour (if it gained a secondary meaning) it could have, in combination with the horse figure cause confusion with the public about whether Ferrari endorsed the product. Then again Ferrari trademarked the signs in the trademark classes for cars, not pianos. Therefore, in the case that Ferrari is not competing with pianos and in the absence of a likelihood of confusion, the real question is: Does it dilute Ferrari’s world famous brand by blurring? 


The piano is on offer in Hong Kong. Does Hong Kong’s jurisdiction have anti-dilution laws?

Article 18 (4) Trademarks Ordinance 2003: A person infringes a registered trade mark if-
(a) he uses in the course of trade or business a sign which is identical or similar to the trade mark in relation to goods or services which are not identical or similar to those for which the trade mark is registered;

(b) the trade mark is entitled to protection under the Paris Convention as a well-known trade mark; and
(c) the use of the sign, being without due cause, takes unfair advantage of, or is detrimental to, the distinctive character or repute of the trade mark.

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IP Dragon’s Book Review: Dragons At Your Door

Learn to innovate with Chinese characteristics

Before writing The World Is Flat (see his presentation at NUS here) Thomas Friedman realised that his “intellectual software was out-of-date”. His framework of measuring what is important and what is not, needed an update. I think Mr Friedman’s humble confession is an exhortation to any Western business manager. One of the updates recommendable to Western business managers is the excellent book by professors Ming Zeng (Cheung Kong Graduate School of Business) and Peter J. Williamson (University of Cambridge, Judge Business School): Dragons at Your Door, How Chinese Cost Innovation Is Disrupting Global Competition

In a 2007 column I wrote that companies that complain about the bad enforcement of intellectual property rights in China should be even more worried about legitimate competition coming from China. Professors Ming and Williamson researched this competition and are fully aware of this disruptive force that is in full swing. Professors Ming and Williamson have thoroughly analysed this fierce competition with Chinese characteristics. Better still, they instruct non-Chinese companies how to use this potentially devastating force to their own benefit. Dragons At Your Door, although published in 2007, is still a very relevant guide and a must-read for professionals that are active anywhere in the product chain; from R&D, design to manufacturing or marketing. Even if you are not active in China, have no interest in becoming active in China, this book is relevant for you. Because if you do not learn the lessons this book provides, you will not be prepared  if  when dragons arrive at your door, flood your market and eat up your market share. And they won’t even knock before entering.

Analysis
Most Western companies’ business paradigm is that the innovation should be directed at making the product more sophisticated, so that they first offer the product for a premium to the (Rogers model for the adoption and diffusion of innovation) market segments: innovators and early adopters. So that they can get a high margin with a low volume. The idea is that the price will be sliced when the early majority is ready for the innovation (middle margin, high volume). And in order to convince the late majority and laggards to enter the market, the price will be sliced even more (low margin, low volume).

Premise
But as many examples in the book illustrate skimming can leave the company vulnerable. The premise of the book is that Chinese companies compete via a dramatic different strategy: Chinese companies find innovations (innovative processes, methods, and product attributes) and lower the costs in order to lower the price, increase the variety in order to increase the choice, and apply the innovation to specialty products markets where before only expensive sophisticated products were on offer.
If one combines the economic theory of fully informed markets with the theory of globalisation it makes sense that companies win market share that know how to slice costs, add varieties and specialty products. 

One can say that the Chinese companies satisfice the market. The verb to satisfice, coined by Herbert Simon, see here, applies to the decision making process that is both sufficiently satisfactory (meeting criteria for adequacy, rather than to identify an optimal solution). By decreasing the margins and increasing the volume, the Chinese companies can conquer market share, and then take-over ailing companies that focused on the premium-segment. 

Solution
The message of the book is: China is the most competitive market in the world. Make yourself China-ready by using the cost innovation. If you can make it there, you can make it anywhere. Professors Ming and Williamson are advising non-Chinese companies to empower their Chinese subsidiaries to make the same kind of cost-innovation efforts as the Chinese companies. Or otherwise start cooperating with a Chinese company that is savvy in cost innovation. The book gives many examples of companies that thrived using this strategy by shifting high-value activities to China and some that failed miserably by not going full-out to make the change.

Lessons for IP holders.
What about IP leakage? As professors Ming and Williamson write: “You will never make the shop completely watertight against IP leakage. But there is a trade-off to be made: either surrender the potential advantages of undertaking more knowledge-intensive, high-value activities in china as a way of tackling the challenges posed by the emerging dragons; or reap those advantages by giving China a more significant role and carefully managing the IP risks.

Although labour costs have been rising significantly the last few years, there is still a contingent of millions of Chinese people coming from the hinterland of China that need work. For some time to come labour will be abundant and costs relatively low coupled with a stable economy and good infrastructure. The biggest challenge is to develop the talent of your employees and, related to IP leakage, make them into loyal employees.

This cleverly written book, which reads like a pageturner but one with academic rigour, has a wealth of illustrative examples and make professors Ming and Williamson’s the most powerful advocates of cost innovation.

Ming Zeng and Peter J. Williamson, ‘Dragons At Your Door, How Chinese Cost Innovation Is Disrupting Global Competition’, Harvard Business School Press 2007 
See index and first 10 pages of the introduction here.
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