Tag Archives: brand

Bizarre Chinese Brand Approved By Pro-Life and Pro-Choice

Sometimes it is better to avoid literal translations. This might be an example:  金 jīn 胚 pēi 玉 yù 米 mǐ 油 yóu = gold embryo corn oil. The association with embryos, even if they are golden, and corn oil, is probably not the most conducive to whet … Continue reading

Tagged , , , , | Comments Off on Bizarre Chinese Brand Approved By Pro-Life and Pro-Choice

Chinese Trademarks Visible, But Have By Far Not Met Their Potential

In absolute numbers China might be in almost all aspects a giant. But in relative sense this does not need to be the case. Example: China has 5 million registered trademarks. But only one out of 10 market entities owns … Continue reading

Tagged , , , , , , , | Comments Off on Chinese Trademarks Visible, But Have By Far Not Met Their Potential

Emergent brandscape in China: “Sony was not built in a day”

David Barboza interviewed Karl Gerth who teaches modern Chinese history at Oxford University about his new book ‘As China Goes So Does The World’. Professor Gerth is optimistic about Chinese brands. His take is that China will get strong brands … Continue reading

Tagged , , , , , , | Comments Off on Emergent brandscape in China: “Sony was not built in a day”

Paradox of Strong Brands in China: Cause And Cure of Counterfeiting

If you have a strong brand, chances are that your trademark will be counterfeited in China. The counterfeiter can simply manufacture unauthorised copies of a popular brand: no developing costs, no marketing costs, and certainty about the demand. Then again … Continue reading

Tagged , , , , | Comments Off on Paradox of Strong Brands in China: Cause And Cure of Counterfeiting

Uncreative Brand, Creative Brand in China

Uncreative Brand In Yangshuo, next to Guilin, Guangxi province, you can see one of the most characteristic mountains of China. But if you bike through the village, you will notice some interesting shops as well. Almost next to each other … Continue reading

Tagged , , , , , , , , , , , | Comments Off on Uncreative Brand, Creative Brand in China

Brand Politics: China Should Take Advantage of Chinese Design

“Chinese companies still copy a lot of foreign design. The most important thing for China is that its businesses learn the importance of design and start designing for themselves.” Read the whole article ‘Brand Politics’, in which yours truly was … Continue reading

Tagged , , | Comments Off on Brand Politics: China Should Take Advantage of Chinese Design

No, I Don’t Believe the Starbucks’ counsel Who Said: “Chinese Customers Refill Cup With Coffee From Other Brands”

Mark Aoki-Fordham, director and corporate counsel at Starbucks Coffee Company said something … well outlandish: “We are still trying to educate Chinese customers about why our coffee is a good beverage to drink at all times of day — and … Continue reading

Tagged , , | 2 Comments

“Class” Justice in Trademark Rights: Lan Kwai Fong

Lan Kwai Fong, an L-shaped expat-trap of bars and restaurants in Central, Hong Kong Island, founded by Allan Zeman (see its history here), is that well known in China and Macau many registered the name in all kinds of classes. … Continue reading

Tagged , , , , | Comments Off on “Class” Justice in Trademark Rights: Lan Kwai Fong

Zhongnanhai Cigarettes? White House Cigars? Kremlin Wodka?

Xin Dingding and Wang Huazhong report on an anti-tobacco non-governmental organisation (NGO) called Think Tank Research Center for Health Development, that submitted a petition on April 14, 2009 to the Beijing Trademark Office to stop the use of Zhongnanhai, the … Continue reading

Tagged , , , | Comments Off on Zhongnanhai Cigarettes? White House Cigars? Kremlin Wodka?

Must Read Monday: “Shan Zhai Ji” in Google.cn Most Searched List

Sky Canaves and Juliet Ye of the Wall Street Journal’s China Journal Blog dealt with the top ten lists of Google.cn 2008. Although most Chinese use Baidu, and Google is used by some of the higher educated Chinese, the most … Continue reading

Tagged , , , , , , , , , , , , | 5 Comments

Brandjacking Brand Value Down The Drain

Jeff Roberts of McGill’s CIPP’s “IP News This Week”, your 5-minute report of the latest IP news from around the world, pointed me again to an interesting article, this time about brandjacking in China. Read the article ‘Bleach, By Yves … Continue reading

Tagged , , , | Comments Off on Brandjacking Brand Value Down The Drain

Haier Files 2.6 Patent Applications Per Day

Gao Hucheng, the Vice-Minister of Commerce, wrote an article about the need for China to improve its brands and IPRs in order to become internationally more competitive. Haier, the Chinese posterchild that is taking its brand very serious, “put[s] forth … Continue reading

Tagged , , , , , , , , | Comments Off on Haier Files 2.6 Patent Applications Per Day