Precious Lessons Learned From Hermès’ Unregistered Trademark In China

Love for horses, Love for gemsAlthough Hermès registered its trademark in China since 1977, it had not yet registered its Chinese name 爱马仕 (Ài mǎ shì) as a trademark the Legal Evening News wrote, according to Shanghai Daily, see here. In 1995 Dafeng Garment Factory registered a trademark 爱玛仕 (Ài mǎ shì), which is, indeed, pronounced exactly the […]

Chinese Trademarks Visible, But Have By Far Not Met Their Potential

In absolute numbers China might be in almost all aspects a giant. But in relative sense this does not need to be the case. Example: China has 5 million registered trademarks. But only one out of 10 market entities owns a registered trademark and the number is 40 percent for companies, Yuan Qi, an official […]

Paradox of Strong Brands in China: Cause And Cure of Counterfeiting

If you have a strong brand, chances are that your trademark will be counterfeited in China. The counterfeiter can simply manufacture unauthorised copies of a popular brand: no developing costs, no marketing costs, and certainty about the demand. Then again chances are very slim that a company with a strong brand will counterfeit your trademark. […]

Geertje Hesseling’s thesis about Intellectual Property Rights in Fashion in China

Geertje Hesseling wrote an interesting Master’s thesis ‘Intellectutal Property rights in fashion in China and the knowledge of young Chinese designers on this topic‘ for Cultural Economics & Cultural Entrepreneurship at the Erasmus University Rotterdam. She develops her thesis by testing the following hypotheses: H1. With stronger intellectual property rights law, China will attract more […]

Zhongnanhai Cigarettes? White House Cigars? Kremlin Wodka?

Xin Dingding and Wang Huazhong report on an anti-tobacco non-governmental organisation (NGO) called Think Tank Research Center for Health Development, that submitted a petition on April 14, 2009 to the Beijing Trademark Office to stop the use of Zhongnanhai, the complex of buildings in Beijing which serves as the central headquarters of the Communist Party […]

Trademarks in China: Nomen Est Omen

Stan Abrams of China Hearsay fame blogged about why the car manufacturer SAIC choose for the name Roewe and how to pronounce that name. He contemplates that: “As a Chinese brand, the English name is of secondary importance. However, if you’re going to use the English brand prominently (and they do), you gotta give it […]

Thesis and Publications About IPR in China

Thesis: ‘Paper Tiger or Roaring Dragon, China’s TRIPs Implementations and Enforcement’BMM Bulletin Paper: ‘How to work within China’s IPR enforcement system for trademark and design rights’Article: ‘How to prevent and act upon intellectual property rights infringements in China’Article: China’s National IP Strategy 2008: Feasible Commitments or Road to Nowhere Paved With Good IntentionsArticle: ‘How do […]