Tag Archives: 爱马仕

Precious Lessons Learned From Hermès’ Unregistered Trademark In China

Love for horses, Love for gemsAlthough Hermès registered its trademark in China since 1977, it had not yet registered its Chinese name 爱马仕 (Ài mǎ shì) as a trademark the Legal Evening News wrote, according to Shanghai Daily, see here. In 1995 Dafeng … Continue reading

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