Tag Archives: famous brand

Precious Lessons Learned From Hermès’ Unregistered Trademark In China

Love for horses, Love for gemsAlthough Hermès registered its trademark in China since 1977, it had not yet registered its Chinese name 爱马仕 (Ài mǎ shì) as a trademark the Legal Evening News wrote, according to Shanghai Daily, see here. In 1995 Dafeng … Continue reading

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Chinese Trademarks Visible, But Have By Far Not Met Their Potential

In absolute numbers China might be in almost all aspects a giant. But in relative sense this does not need to be the case. Example: China has 5 million registered trademarks. But only one out of 10 market entities owns … Continue reading

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What Can A Famous Food Brand Do Against Footwear Using Its Mark?

As a vegetarian I do not frequent the many McDonald’s fastfood joints that can be found in China and which turn the slim people obese, just as they did with the American and European populations. I am not really certain … Continue reading

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Uncreative Brand, Creative Brand in China

Uncreative Brand In Yangshuo, next to Guilin, Guangxi province, you can see one of the most characteristic mountains of China. But if you bike through the village, you will notice some interesting shops as well. Almost next to each other … Continue reading

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Well Known and Less Known Aspects Of Well-Known Marks

In the USTR 2008 Report to Congress on China’s WTO compliance on page 4, one can read the following remarkable sentence: “…the promotion of famous Chinese brands of merchandise using what appear to be prohibited forms of financial support, …” … Continue reading

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