Tag Archives: Starbucks Coffee

Chinese Coffee Cats, Obscene Brand “Star Tuuuut” and the Difference Between B and F

Do you remember the Starbucks versus Xingbake case? See here. But there are many more coffee(copy)cats in China, see here. Confusion between the Starbucks and Star tuuuut might has a lot to do with culture or rather language. Confusion might … Continue reading

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No, I Don’t Believe the Starbucks’ counsel Who Said: “Chinese Customers Refill Cup With Coffee From Other Brands”

Mark Aoki-Fordham, director and corporate counsel at Starbucks Coffee Company said something … well outlandish: “We are still trying to educate Chinese customers about why our coffee is a good beverage to drink at all times of day — and … Continue reading

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Starbucks Is Coming From Venus, Copycats from St. Mars

Jamon Yerger is founder of Southern Perspective Shenzhen (“China Law Reference, doing it right the first time”), a consulting company in the bustling city of Shenzhen that provides advice on a range of business functions; the majority of which deal … Continue reading

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IP Dragon Weekend Game: Dyslectic Or Counterfeit

Ms Hannah Wood has an intriguing article about names very similar to famous ones in China. See Ms Wood’s article with pictures, here. Can you guess which are the original brands? The answer can be found by clicking on the … Continue reading

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