Peter Cheung Encourages Companies to Register Smell Marks in Hong Kong

At the HK/EU Expert Conference on cooperation in protecting and developing IP and brands at the beginning of this month, Peter Cheung, director of Intellectual Property Department (IPD) of Hong Kong SAR, is demonstrating that he is a man of all seasons in regard to encouraging smell marks in Hong Kong. Under the name Fragrant Hong Kong, which is a well chosen pleonasm since Hong Kong already means “fragrant harbour”, each season has its own activities to raise awareness about and interest in smell marks, see here, suggesting that a company can provide a good with different smells for different seasons.  One of the non-traditional marks Hong Kong allows is the smell mark (Cap. 559 Trade Mark Ordinance of Hong Kong, Section 3(2). Like any trademark it should be distinctive. Applicants cannot just provide a chemical formula, but must also give a description that is clear for members of the public looking at the electronic register exactly what the mark is being applied for.


香 heung/xiang= fragrant


港 gong/gang =  harbour


香港= Hong Kong (En), Heung Gong (Cant.), Xiang Gang (Cn)= fragrant harbour


The IPD’s philosophy is that companies can compete using all sensory stimuli in their goods and will organise the Global Sensory Branding Forum in Hong Kong in 2014.  
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Shenzhen Chinese Hop Border Hong Kong For Porn Movie in Three Dimensions

For some Daoist sex advice readChina Expat’s article here. Some months ago an American porn company sought my advice on copyright law in China. “Is porn copyrighted in China and can you sell it there?” A movie, whether porn or not, is copyrighted, thus protectable and enforceable in principle (since the amendment of article 4 […]

Siren Got Rid of the Letters “Starbucks”

Starbucks revised its logo for the fourth time (1971, 1987, 1992 and now in 2001), see overview here.It was announced already January 5, 2011 by senior creative manager Mike P. here. Logo change announced on Hong Kong TV on the MTRPhoto: Danny Friedmann However, only May 27, 2011 the new logo was introduced in Hong Kong […]

Keep the May Calendar Free For IP events in Hong Kong and Macao

IP Dragon’s friend Anselm Kamerman Sanders of Maastricht University organised this time two interesting events in Hong Kong and Macao. The events are organised by the Institute for European Studies of Macau and Maastricht University Faculty of Law. For the Hong Kong leg it is co-organised by the Chinese University of Hong Kong. Annual Professional […]

Who Needs Le Louvre If You Can Touch Fake Sculptures in Hong Kong?

From December 10 to February 20, 2011, you can see and feel 18 fake sculptures in the Hong Kong Museum of Art in Tsim Sha Tsui, Kowloon. The real ones will stay safe in Le Louvre in Paris. The invitation to touch in combination with the picture on the advertisement of Venus de Milo (Aphrodite […]

USCC 2010 Report Released

2010 Report to [the U.S.] Congress of the U.S.-China Economic and Security Commission (USCC) has been released. The report is 324 pages long and IP Dragon will read those parts relevant to intellectual property in China, including market access, in the coming weeks. If you cannot wait read the 4 page opening remarks of Chairman […]

IP Dragon’s Book Review: Invisible Gold in Asia

Professor David Llewelyn (King’s College London and IP Academy, Singapore) wrote an exceptional book that will appeal to both laypeople and IP professionals. Although Invisible Gold in Asia does not aim to be a scholarly book (for example there are no footnotes), the book could not be written by a non-scholar. For laypeople the book […]

International Intellectual Property Summit in Hong Kong

Interpol, Hong Kong Customs & Excise Department and Underwriters Laboratories hosted the International Intellectual Property Summit in Hong Kong One of the speakers on October 18, was the US attorney general, Eric Holder. Besides, emphasising the consequences of counterfeiting and piracy he explained the framework in the US that should improve IP enforcement internationally: – […]

Welsh Dragon Copied Hong Kong Dragon?

The logo of Sport Wales is very similar to the controversial Hong Kong’s redesigned city brand. Only the Welsh dragon’s tongue sticks out and Hong Kong has longer ribbons. It cost 9 million HK dollar to develop the brand. And 1.4 million HK dollar to redesign the brand. The three ribbons were added. Blue ribbon: […]