Sanrio Brand Licensor Says The Darndest Things, Or Maybe Not

TGIF Peter Ollier wrote an article about how Disney and Sanrio are licensing some of their brands in China. Licensable “cuteness” popular among Hong Kong populationLanham Place, Mong KokPhoto: Danny Friedmann Roberto Lanzi, president of Sanrio Consumer Products for Europe, Middle East and Africa, was speaking at a panel called “Licensing and the flourishing region: […]

Why Could Polo Ralph Lauren/Burberry Clone Get Trademark In Hong Kong?

The outdoor advertisement of Polo Santa Roberta no longer has theBurberry tartan pattern background “Buy one get one free” Is this what luxury goods manufacturers such as Polo Ralph Lauren and Burberry want to be associated with?  Here you can see the ® of registered trademark on the promotional poster Still Polo Santa Roberta bags use […]