Sanrio Brand Licensor Says The Darndest Things, Or Maybe Not

TGIF Peter Ollier wrote an article about how Disney and Sanrio are licensing some of their brands in China. Licensable “cuteness” popular among Hong Kong populationLanham Place, Mong KokPhoto: Danny Friedmann Roberto Lanzi, president of Sanrio Consumer Products for Europe, Middle East and Africa, was speaking at a panel called “Licensing and the flourishing region: […]


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