Tag Archives: Michael Jordan

Qiaodan Sports’ Disassociation from Michael Jeffrey Jordan

Guest post by OUYANG Yini, JD and JM candidate at PKU STL. On December 30, 2020, Shanghai No. 2 Intermediate People’s Court announced its judgment on Michael Jeffrey Jordan v. Qiaodan Sports Co., Ltd., including four parts: (1) the defendant … Continue reading

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Last Case 2020 First Instance: Qiaodan Sports Company Needs to Cease Using “乔丹” or “De-Michael Jordanize” its Marks

During the penultimate day of 2020, the Shanghai Second Intermediate People’s Court decided the first instance case between the plaintiff basketball legend Michael Jeffrey Jordan and two defendants Qiaodan Sports Co. Ltd. of Jinjiang, Fujian province, and Shanghai Bairen Trading … Continue reading

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SPC’s Michael Jordan Case Revisited

Guest post by Ouyang Yini, who is doing the unique combination of U.S. J.D. and China J.M. legal education at PKU STL in Shenzhen. Michael Jeffrey Jordan, one of the greatest NBA basketball players in the United States, is also … Continue reading

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Supporting Qiaodan Brand Is Not Patriotic, But Harmful To China

An iconic photo of Michael Jordan getting the basketball was made into a mirror-like silhouette logo, and then used with the phonetically similar name 乔丹 Qiáodān, and both the logo and name were trademarked in China without Michael Jordan’s permission. The … Continue reading

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