Tag Archives: L’Oréal

Recession + E-commerce = Counterfeiting

Robert Klara wrote a very nice article: ‘The Fight Against Fakes’ for Brandweek. His article is about: the economic crisis and advent of e-commerce that prove to be a fatal mix for brands; trademarks are increasingly being infringed upon; if … Continue reading

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LOIYIR Must Stop Using L’Oréal’s Chinese Name and Claiming It’s Part of L’Oréal

Already in 2007 there was some confusion among consumers, see the question at Ask Koubei here: Question: “LOIYIR 是 L’Oréal 的产品吗?” translation: LOIYIR is L’Oréal’s product?Answer: “不是.” Translation: noThe confusion was created by Hangzhou LOIYIR Cosmetics and Shanghai Meilianni Cosmetics … Continue reading

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