Japan Sake Brewers’ Hangover After Chinese Trademark Squatting

Japanese sake and shochu brewers that want to start exporting to China were not amused when they found out that their brands have been registered by Chinese trademark squatters, that want to sell the trademarks to the Japanese brewers, especially since 2004. The Yomiuri Shimbun writes: “.. of the 25 liquor trademarks used by Japanese […]

Moutai Brews Up 3+2+1 Anti-Counterfeit Technology

China Corporate Social Responsiblity (China CSR) reports that Kweichow Moutai, the brewery of China’s national Moutai liquor, will formally initiate its anti-counterfeit system on July 1. “Kweichow Moutai’s anti-counterfeit ebonite (IP Dragon: a hard nonresilient rubber formed by vulcanizing natural rubber) cap features “3+2+1 Technology”. Which means a combination of the following:3: three second-tier anti-counterfeit […]