Trademark Dilution/Delusion in HK: Greyhound Café is free-riding on Greyhound Lines’ Reputation

Greyhound Café, IFC, Central, Hong Kong Island, Photo Danny Friedmann

 

Can the Gaia Group who brought a restaurant chain first in Thailand (in 1997, as a line extension of its fashion label which it started in 1980 with men’s casual wear at Siam Center, followed by an expansion into women’s wear in 1990) the first Greyhound Café and now in Hong Kong with the name Greyhound Café, and use the mirror image of the iconic Greyhound Lines trademark, North America’s largest intercity bus company? Yes, they can. They did. But is it allowed? The restaurant chain’s concept is: “Life is a journey, full of pictures, places, stories, and good tasting recipes.” One asks oneself why the restaurants in IFC in Central and Ocean Terminal in Tsimshatsui cannot make their own journeys, make their own pictures, travel to their own places, come up with their own stories and recipes?


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