Is Coffee-Mate a Generic Term for Coffee?

Stan Abrams over at China Hearsay is posing a question mark whether Coffee-Mate in Chinese is a generic term and therefore diluting the trademark of Nestlé. See the China Hearsay article which is not devoid of humour here.

Let’s Baidu The Word Genericide

Joel Martinsen has a great post about search engine Baidu which stimulates others to use Baidu as a verb instead of a name of a brand, but by doing so inadvertently increasing the risk the brand name is used to refer to the generic class of objects, so that eventually the exclusive right to the […]