China Film Insider cites Mr Cheng Wu, VP of Tencent Holdings that the value of IP does not come from transactions but from co-creation. At the UP2016 Tencent Interactive Entertainment 2016 Annual Press Conference, Wu made clear that he does not believe in a competition between content and copyright.
“IP’s value comes from the emotional co-creation and co-imagining between the source material and its fans, and not from materialistic transactions.”