Ms Mei Fong wrote an interesting article in the WSJ about Adidas’ efforts to become the number one in China by locating their biggest store there. Interestingly Ms Fong noticed the following: “Locating its biggest store in the world’s biggest counterfeit market could be a challenge for Adidas, but it isn’t one that its executives acknowledge. The company has said in the past that piracy isn’t a big issue for it globally.“
Read Ms Fong’s article here.
