Santa Barbara Polo and Racquet Club Too Similar to Beverly Hills Polo Club for a Trademark

Beijing Nr. 1 Intermediate People’s Court confirmed the rejection of the Trade Review and Adjudication Board (TRAB) of the application of Santa Barbara Polo & Racquet Club for a trademark.

“[A]lthough the two trademarks had slight differences in English words, the posture of the polo player and the direction of the horse, they were similar to each other as a whole trademark. If the two trademarks were used for identical or similar goods, the consumers may confuse the sources of the goods.”

Read NTD Patent & Trademark Agency Ltd.’s article via IPR.gov.cn here.

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