Taobao.com Enforces New Rules Against Copyright Piracy

ChinaTechNews has a short article about Taobao.com, the largest online auction site of China, read it here. It enforces copyright piracy in the following ways:

  • remove counterfeit goods after receiving complaint letters from the brand owners;
  • owners of online stores that are closed, will not be allowed to open at Taobao.com within 3 to 5 years;
  • a price limit will be set for each kind of good; those goods that are priced too cheap will be placed under observation.

The latter point is a nice pro-active rule I haven’t seen before.

Taobao.com cooperates with the new Xiangyang market in Shanghai, forming together Taobao City, see ‘The New Xiangyang: IPR Infringements Taboo At Taobao City?‘.

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