Written by IP Lion
(Photo from www.vecteezy.com)
The latest China Trademark website shows that the trademark applications of “马好帅 (Ma Haoshuai, or “the handsome horse” if translated by its meaning) “, “牛稳稳 (Niu Wenwen, or “the stable cow” if translated by its meaning)”, and “鸡冉冉 (Ji Ranran, or “the sounding chicken” if translated by its meaning)” submitted by Tencent Technology (Shenzhen) Co., Ltd. (“Tencent”) have been approved by the authority for registration. By pronouncing these trademarks, it is not hard to find that they are expressing a lovely meaning while having fluent tongs when pronouncing them. In other words, these animal trademarks are easy for people to remember.
In the rough statistic, Tencent has more than 40,000 trademarks, many of which are animal-related, especially the iconic penguin. Penguin trademarks applied by Tencent cover the registration categories from transportation, storage, and website services to fitness equipment, with names as “功夫企鹅 (Kung Fu Penguin)”, “企鹅娘 (Penguin Sister) “, “超级企鹅 (Super Penguin)” etc. Longer trademarks such as “企鹅不走 (Penguins Do Not Leave)”, “企鹅成长 (Penguin Growth)” and “企鹅健身 (Penguin Fitness)” are also waiting for substantive review by trademark authorities.
(Photo from the annual report of Tencent for the financial year of 2021 www.newtonghua.com)
What’s interesting is, correspondent to its widely-known nickname of “penguin factory”, it seems like Tencent would like to find a home for these penguins, as it is applying for the trademark of “企鹅岛 (Penguin Island)” recently. Meanwhile, other animals like dogs and cats are also in the application sequence of Tencent. “全民狗狗 (National Puppy)”, “支付猫 (Payment Cat)”, “支付小猫 (Payment Kitten)” have been successfully registered.
So, maybe what Tencent want to do, is to build an animal universe (lol). What do you think of this?
News sources (in Chinese): https://mp.weixin.qq.com/s?src=11×tamp=1655450462&ver=3865&signature=3AHaZScO5UEGDXQIqifmdMat4gSXdFxEom3K9xrNfuElibysBF2UiQymPfJCszZ-*3JzUSMnz25iFrjb7mlkJpdR14VHcn5ruXZ5DHmk7t5x7GMYb-sarNKDu9lX*uo5&new=1
Trademark links (selecting马好帅, 牛稳稳and 鸡冉冉 for examples):
http://wcjs.sbj.cnipa.gov.cn/txnRead01.do?b9La8sqW=KhMvTqlqEqRDySENRKo9VWIxhwbr.NWYve4SRMVs1tkzFiuDqR.pEm6njVm21rSir8cdwBH2llzn8BeqFKP.GzpiYtdlZ.DW
http://wcjs.sbj.cnipa.gov.cn/txnRead01.do?b9La8sqW=6LGo.AlqEmZzPUq4E2zhd0vaJGDncrMac4ECM84NgLPEJJ4F2vQBEJxFTmHjVwQYgrOjSPIIH9tWHOS9qp72zI6BLff14LvL
http://wcjs.sbj.cnipa.gov.cn/txnRead01.do?b9La8sqW=3ArHValqEmZzPUq4E2zhd0vaJGDncrMac4ECM84NgLPEJJ4F2vQBEkLqwOfilV7MGrDkU2D428wmiHIaRm8ZfcHiiLmq_UXX